Salesforce reveals that some marketers are reluctant to embrace autonomous technology. In fact, 39% of respondents avoid generative AI tools as they don’t know how to use them safely.
Also, 43% of marketers haven’t fully embraced AI tools as they’re struggling to get real value from them—which could be a training issue. Why? Well, because the same study also shows that 70% of
To leverage AI in marketing and use it to drive sustainable results, training, learning, and knowledge sharing is key.
6. 75% of companies who use AI for marketing are expected to shift to more strategic activities
Despite reports in the media, many companies believe that AI has the potential to enhance existing jobs rather than steal them.
Gartner’s recent AI in Marketing report shows that 75% of companies currently investing in AI technology are looking to move their talent into more strategic roles this year and beyond.
As AI tools can automate repetitive processes, the future looks bright for marketers looking to use their time for activities that require more creative or strategic thinking.
7. 69% of marketing professionals feel hopeful about AI technology and how it could shape their jobs
69% of marketers feel excited about AI’s impact on their jobs. Based on the fact that many businesses are looking to elevate the scope of their employees’ existing roles (see stat number six)—there’s definitely a sense of optimism in the air.
While there’s definitely some concern about AI taking peoples’ jobs, it appears that most marketing professionals see its potential. Working in harmony with AI technology can improve output and enhance insight—the key is understanding how to use certain tools or platforms to your advantage.
8. Over half of marketing teams use AI tools to optimize content
Rather than using generative AI tools like ChatGPT to whip up countless words on specific subjects, 51% of marketers use them to optimize content.
Whether enhancing new or existing content, many marketing professionals use AI tools to:
These AI use cases highlight how AI tools can complement human efforts to streamline processes and improve marketing outcomes.
9. 65% of companies have seen better SEO results when using AI
According to longshot AI, 65% of businesses gambling database have seen an improvement in their SEO outcomes as a result of working with AI tools.
Most SEO professionals state that AI tools have enhanced keyword optimization, site auditing, and content creation efforts, leading to improved results.
As AI technology gets more advanced and adoption becomes more widespread, it’s likely that autonomous tools will become a core part of strategic SEO processes.
10. Marketers agree that AI will improve personalization strategies
In fact, 73% of businesses agree that AI will improve personalization strategies, empowering marketers to deliver value-driven content to specific audiences at scale.
What can we expect from AI marketing in 2025?
As these AI marketing statistics show, an increasing number of businesses will embrace autonomous technologies in the coming year.
But to get ahead of the curve and drive digital marketing news 06/21/2022 – 06/27/2022 consistent value from AI marketing tools, thinking strategically is key. Here’s Novela Founder Clarke Boyd’s take:
“Advertisers are going to get these controls with AI, meaning that those with the greatest strategic thinking will get the most value. Those who can understand the data and the process behind creating the data will be able to get more value from things like performance max on Google.”
“I do think there’s an opportunity for us to upskill to get a lot more done and be more successful. It’s a competitive edge right now to know how to use AI better than other people. So we need to develop new skills.”
Those who embrace emerging AI technologies and learn how to weave them into their marketing strategies seamlessly will see positive results.
From content ideation and creation to segmentation, SEO optimization, and beyond, AI tools will continue to reshape digital marketing. But as we’ve discovered, for the most positive outcomes, creating a culture of learning and knowledge sharing is key.
For these tools and technologies to offer real value, there must be a synergy between humans and AI bots. By experimenting with AI concepts and platforms collaboratively, tracking results, and keeping your finger on the pulse—you can make AI marketing work for you.
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