This week on the latest digital marketing updates: YouTube now allows video corrections post-publishing, TikTok reveals how to leverage their platform for marketing, Pinterest launches new ad formats, Meta opens a new digital store for Avatars, and LinkedIn creates a new Reaction by popular demand.
Here are the latest news, trends, and updates in detail:
Social
Allows Video Corrections After Publishing
YouTube is introducing a new feature rcs data that allows creators to add corrections to a video even after it’s published.
Creator Insider reported the launch of the Corrections feature, which will make it possible to add corrections to videos after they go live. This new feature will be available to eligible creators by the end of June.
Previously, the only way to correct an error in a published video was to remove it, edit the video itself, and then re-upload it. Unfortunately, doing so meant losing watch time, engagement metrics, and comments. As a workaround, creators addressed errors by adding a note in the description or the comment section.
With the launch of the Corrections feature
creators will be able to call attention to unlocking success: hiring react native developers in india corrections and clarifications in the descriptions of their already-published videos. When a creator adds a correction to a video, viewers will see a card appear at the time of the error.
The info card teaser, signaling the presence of a correction, will show up only once at the first correction timestamp. Clicking on that card will expand the video description where the creator has provided a written correction or clarification.
In the same video, Creator Insider also announced that all users can now mention channels in videos, streams, shorts, and posts.
Social
Shares Insights On The Role They Play in Word-of-Mouth Marketing
A new TikTok study takes a deeper dive into how the platform drives consumer action, and the key elements that improve marketing performance in the app.
TikTok has shared the second installment school email list of its. Retail Path to Purchase report where they examined how the platform has become a new word-of-mouth marketplace. Driving action and satisfaction throughout the purchase journey.
In the first part of the report that was published back in February. TikTok revealed that their Retail Path to Purchase is not linear. But rather an infinite loop. As TikTok claims, this purchase journey is unique to their platform.
For the second part of the report. They worked with market research provider Material to understand. TikTok’s role in the consumer purchase journey. Here’s what the study discovered:
The community are vocal, decisive, and influential consumers
- TikTok users are twice as likely to recommend a product or service they’ve discovered on TikTok.
- 37% of TikTok users are in the top third of spenders.
- 50% of TikTok users report feeling joyful, excited, or happy about the products they purchase.