In addition to tracking the keywords we have already ranked for, while doing a good SEO report it is important to find some opportunities that we are not yet taking advantage of.
This is where you’ll discover gaps and opportunities to drive more traffic.
SEMrush has an excellent tool for finding long- tail keywords , Keyword Magic Tool . Starting with a keyword like “Digital Marketing,” it presents several opportunities for spin-off posts and never-used words:
Another one that gives you really interesting information is Answer the Public:
That works as a head tail followed by questions, prepositions, conjunctions, etc.
Competitive analysis
You can find the best keyword opportunities asia mobile number list by analyzing your competitors, like this:
- you prevent them from having content that you don’t have;
- you discover new words to generate traffic to your blog.
You can use some of the suggested tools to analyze your competitors’ domain and see what the top keywords are for them, like this example with SEMrush:
One feature I really like about these tools is being able to segment which words you want to see:
- words that you and your competition have in common;
- words that they have and you don’t.
The second option is very important as it helps you find gaps and prevent competitors from having an advantage over you.
The circle in the image shows in SEMrush how to select the words we want between the two domains. The selected part would show you only the words that Neil Patel has and you don’t, for example.
Opportunities for upgrades
You might be thinking that the opportunities alt tags – images for updating should be in content analysis. And you’re not wrong!
However, in our keyword analysis, there is a great way to find content that can be updated and generate incredible results.
As an example, I’ll use SEMrush again, but other keyword tools may also have this feature. The idea here is to identify keywords that rank between the sixth and twentieth position:
Positions between 6th and 20th are the content with the greatest potential to rise in the SERPs, as they already rank relatively well and can improve greatly with an update.
Another way to identify upgrade opportunities is daily monitoring.
If you’ve lost positions or seen that your competitors have updated and improved theirs, it’s time to optimize as well. Updates are essential to attack and defend positions.
Summary of keywords
- define the main caseno email list keywords of the strategy;
- monitor their positions;
- create topic groups to strengthen;
- identify attack opportunities (competition analysis);
- find updates that can generate great results;
- define when to attack and when to defend;
- Health Blog.
You may have great content, rank for many keywords, have consistent traffic, but all of that can be at risk due to Blog Health . This may be the reason why you haven’t moved up in the SERPs yet.
Website health audit is essential because :
- reveals errors on your site that you didn’t notice;
- identifies broken pages and links;
- helps optimize the performance of your website.
When conducting an audit, you will encounter a wide variety of data and one of the most important steps is to understand what the priorities are:
- identify major errors and correct them;
- optimize website speed ;
- avoid sudden losses of important rankings;
A blog in poor health will not rank even with a good strategy!
How to do a web audit
It is impossible to audit your site without good tools. Some of them are:
- Screaming Frog;
- SEMrush;
- Ahrefs;
- GTMetrix (focused on page speed );
- Pagespeed Insights (ditto).
Among the 3 tools suggested for the full audit, the only one that has a free version is Screaming Frog — a limited version that crawls 500 URLs on your site. Ahrefs also offers a free trial for 7 days.
These tools work by simulating Google bots that crawl your website and therefore present potential errors that could harm you in the eyes of the search engine.
Check out this example on Screaming Frog:
Analyzes the most diverse URLs on the site and presents what bots read on each of them:
This way, it flags errors and analysis on specific URLs and on the domain as a whole. Additionally, it is possible to filter the errors and status you want to see
Another great feature of tools like Ahrefs and SEMrush is that they present which of the errors identified in an audit you should prioritize.
Check out this example of a SEMrush audit:
Please note that errors are divided by severity. And you can see lists of errors and where they are located on your website.
In some situations, you may discover errors that you cannot correct:
In this case, it is better to focus on important errors that are harming your blog/website and that you can easily resolve, so at this point in the audit, it is important to:
- prioritize the most important errors that can harm the site;
- resolve those bugs that you can work on without depending on anyone else;
- You don’t need to fix all the mistakes overnight, make strategic corrections ;
- It is not necessary to correct all errors .
You may be wondering why not all errors need to be corrected. The truth is that not all of the errors pointed out are necessarily harmful. Some are just practices you should avoid, for example:
Some pages on your site may have a low word count, with fewer than 300 words, and still provide all the necessary information. This is not very common, but it does happen.
In this case, it would be ideal to review the pages and, if necessary, update them.