Alt tags are HTML descriptions of an image’s content that are displayed when the image cannot be displayed.
Since search engines understand text better than images, alt tags help them understand the content of images.
This helps in accurate indexing of images, resulting in enhanced visibility in image search results. Adding relevant keywords to alt tags can improve your website’s relevance for specific search queries, boosting overall SEO performance.
Alt tags also improve accessibility by providing image c level contact list descriptions for visually impaired users who rely on screen readers.
3. Off-page SEO
Off-page SEO, or off-site SEO, refers to actions taken outside of your website to improve its ranking.
The primary focus of this SEO pillar is building backlinks, which are vital for establishing authority and trust.
Basic off-page SEO tactics include:
Backlinks
Obtaining high-quality backlinks from reputable websites improves your website’s authority and boosts its search engine rankings.
Backlinks act as endorsements, signaling to search engines that your content is valuable.
A popular link building strategy is guest blogging, which how to use and optimizeinvolves creating content for other websites in exchange for a link to your site.
You can also create link magnets – highly valuable and informative content that naturally attracts links from other websites.
Another effective tactic is the ABC link exchange, which involves three websites.
In the link building strategy, website A links to website B, website B links to website C, and website C links to website A. A third website mediates the ch leads link exchange between two websites, which helps avoid direct reciprocal links.