If communication is the process of transmitting information, then marketing communications are any messages transmittd from a brand to a consumer, a client.
Types of marketing communications:
- Advertising – commercials on TV, radio, advertising on the Internet.
- PR — PR campaigns, press releases, press conferences.
- Sales promotion – special promotions, sale days and other marketing activities.
- Direct marketing – email newsletters, SMS newsletters, phone calls, direct communication with the client.
Marketing communications channels are ways instagram database of interacting with the audience; they are to promote the company.
Companies use communication channels to:
- increase audience loyalty and brand awareness;
- stimulate demand;
- motivate the audience to purchase;
- build a positive brand image;
Channels can also be used to establish cooperation with what it is, how to define it and what is its importance in marketing strategies partners, such as investors or contractors.
Types of channels in marketing
Let’s list the types of communication channels. One company can combine different marketing communication channels depending on the characteristics of the product, audience and budget.
This marketing communications channel involves anhui mobile phone number list traditional ways of delivering information to the consumer – television, radio, print media. Suitable for a wide target audience and mass-market products.
Touchpoints with audiences outside the home
This is outdoor advertising on the street and in any places where people gather:
- banners and signs;
- billboards with printed and video advertising;
- video and audio advertising in shopping centers;
- advertising in transport and so on.
Just like the media, for example, these communication channels help to increase the recognition of mass-market products and are designed for a wide audience.