Conversion is the desired action in digital marketing. If we don’t get conversion from our visitors , what are we doing wrong? First of all, let’s clarify what this term consists of and in which processes we can find it.
The conversionIt is the fact of transforming .
If we apply this definition to digital marketing, conversion is the action you expect a user to take on your site.
Therefore, conversion can occur in all the processes that your potential client will go through , that is, from when they become aware of the existence of your product, through the interest or need that you generate, until they finally buy it.
Therefore, we could say that conversion is an action previously designed by a brand , which has not been directly sought by the user. That is, conversion would be the moment in which the user “clicks” and executes the key action of our strategy and that will help us achieve our objectives, which could overseas chinese in europe data be the purchase of a product, the subscription to our newsletter or the download of an e-book, among others.
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Once we have the concept of conversion clear and defined, sales through let’s see how we can achieve it through social media:
- Offer quality content
- Share your landing page
- Measure, measure a lot
- Keep in touch with your leads and customers
Offer quality content
Content is one of the most powerful weapons to attract new customers. legal news for entrepreneurs in 2024 This is also confirmed by the report byAscend2, giving it 45% effectiveness.
Let’s see,the contentthat you are going to create on social networks is essential to get quality leads and thus increase your conversions . Therefore, it must be interesting and must provide solutions or resolve doubts or problems for your potential client.
Share your landing page
And why not? Make it easy for your potential client! Redirect them directly to the site where you want them to perform the action you have previously designed in your strategy: whether it is a subscription, a purchase…
Measure, measure a lot
The measurementIt is a fundamental action to know sales through what percentage of visits to your website, blog or landing page come from the action you have designed in your social media marketing strategy. How many come from one social network or another and of course it is very important that you measure how many ended up buying, subscribing or performing the desired action.
Keep in touch with your leads and customers
Have you already obtained those longed-for quality leads? Congratulations! email leads database But you can’t just sit back and do nothing because your conversion doesn’t end here. Now you have to take care of them and establish effective communication and a solid online presence .
Don’t forget how important it is to keep leads who have already become customers happy . It’s clear that a satisfied and loyal customer will bring you better results than a new customer. With their recommendations about your product, you can achieve many more conversions.