Do you have an editorial calendar for your blog?
The blank page. Does it sound familiar to you?
Sure, because it is more common and habitual than you might think. In fact, even the big players face this type of blockage.
However, if you have a corporate blog for your business, this is something you cannot afford because you have objectives to meet in your company’s content marketing strategy.
With this quick guide you will learn how to create an editorial calendar for your blog and make your content plan a success.
These situations may sound familiar to you
- “I don’t know what to write”
- “My articles don’t connect with my audience”
- “I want to have more engagement on my blog”
- “I have readers, but I need to convert them into customers”
Many of these concerns can be solved with one really simple tool: creating a blog editorial calendar.
But before we get into that, let me ask you a question.
Why do you have a blog?
It’s a simple question but not many companies and professionals know how to answer it.
- Because you have to have one.
- Because you gain visibility.
- Because it improves your positioning on Google.
- Because you promote your products or services better.
- Because…
I’m sorry, but you’re on the wrong track with these kinds of responses.
In reality, these reasons are just the benefits india email list you can achieve if your content marketing plan is well done and well implemented.
Let me tell you that there are 3 reasons why people read blogs:
- To educate oneself.
- For inspiration.
- To entertain yourself.
One of these values is what you are offering or should be offering with your blog.
Nowadays, most business blogs try to micro influencers and influencers: which one should i use in my marketing strategy? educate their readers through free content.
Gone are the days of talking only How to create a strategic about your company and what happens in it.
Now is the time to think about your ideal reader
customer and create epic content that will help them solve a need or problem.
With this content, which is also free, you are providing value to your audience.
But beyond understanding that the objective when you create that content is to help your audience, you also have to take into account what benefit you are going to obtain.
For example, if your goal with your maldivian lads blog is to provide value to educate your readers, you also need to consider your business goals: getting them to sign up to your subscriber list, share your content on social media, or buy your latest ebook.