The main objective of this technique is not a direct conversion to a sale; it aims to turn those who see you into fans, followers and brand advocates. When this happens, the sale comes by itself and there is a much greater chance that they will buy again and again.
Therefore, to be able to design a branded content campaign you must forget about the product and focus more on the values that you have as a brand so that the consumer feels identified with you.
But be careful, this technique is easily confused with other concepts such as native advertising or content marketing. To avoid this, we present the differences that exist between them.
Difference between native advertising and branded content
Native advertising is different from conventional advertising because it adapts to the channel it is on: a YouTube video, an Instagram post… and it also blends into the flow of information as if it were a normal, everyday publication. This is a less invasive way accurate mobile phone number list of advertising.
But despite its good intentions, it still focuses on the product, that the key aspects of technical seo include: is, it seeks direct sales. Whereas branded content aims to create relevant content that users want to consume and view.
The main difference between the two techniques is their final objective. While native advertising seeks to sell, branded content seeks to excite.
Content marketing and branded content
but rather a strategy based on creating valuable and interesting content for your audience.
Thanks to content marketing, you can accompany the user throughout the buyer’s journey by creating relevant content for each stage of the journey: from when they caseno email list are not aware that they have a need, until they decide that they want to buy your product or service.
In short, content marketing is a marketing strategy and branded content is a technique that can be part of it.