Local SEO
Local SEO focuses on targeting local customers, which is essential for businesses with physical locations, such as dentists, lawyers, restaurants, or retail stores.
This type of SEO aims to boost visibility in phone number list local search results, leading to more traffic and local online searches.
A popular local SEO technique is optimizing your Google My Business (GMB) profile.
This includes ensuring that all information and images are accurate and up-to-date.
Obtaining local referrals helps strengthen a business’s presence in a specific area and can contribute to higher rankings in local search.
Positive customer reviews build trust and credibility and influence local search rankings.
Additionally, responding promptly to reviews demonstrates commitment to customer satisfaction and can improve overall online reputation.
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Technical SEO focuses on optimizing your want to learn more about optimizing website’s infrastructure to ensure that search engines can crawl and index it effectively.
Page speed
Page speed is crucial for both user experience and SEO.
When people enter a website, they expect it to load quickly – if it doesn’t, they are likely to leave, increasing the bounce rate . (The bounce rate is the percentage of visits to the website that involve a single page visit, with the visitor leaving without seeing a second page. )
High BR rates signal to search engines that the website may not provide a good user experience, which can negatively affect SEO rankings.
To ensure fast loading times, it’s important to minimize redirects and use caching to reduce the amount of data the server needs to load.
You can also use responsive design and compress images, which helps with mobile optimization while also improving page speed.
Regularly monitor your website’s loading times using tools like PageSpeed Insights , which provide actionable suggestions for improvements.
Crawling
In the world of SEO, Crawling is the following of your links and exploring your website. When bots come to your website (any page), they also follow other linked pages on your website.
Search engine bots crawl websites to scan and index their content, which is vital to SEO as it allows your website to rank more easily and quickly.
Ensuring that your website is well-structured and easy to navigate makes your pages more accessible to these crawlers.
To identify and resolve crawl errors, use tools like Google Search Console, which provides detailed reports on any issues.
This enables you to take action quickly and ch leads resolve issues, ensuring your website remains optimally crawlable and well-ranked.
Correct indexing
Proper indexing is vital to ensuring that all of your pages are crawled by search engines.
A robots.txt file instructs search engines on which pages to crawl and which to ignore, helping to manage the website.