Color psychology is associated with persuasion color for your business whose main objective is to transmit sensations through the application of colors . Individual perception changes according to age, gender. Personality, experiences, education, visual culture, among other factors.
In terms of Branding , the logo and the respective color of. A brand/product are the starting point for building its notoriety and recognition. Learn below about the different meanings of colors. How they impact our brain and which color you should apply to your business/product .
Blue symbolizes honesty, loyalty, responsibility and intelligence
In addition to being associated with increase telegram data creativity and productivity. It also suggests a feeling of tranquility, health, purification, acceptance and patience. In terms of branding , this color is widely use in corporate businesses, conveying security and trust in the product/brand.
The color red symbolizes action and passion, and is often use in marketing campaigns for promotional activities. Give its ability to win over compulsive consumers. It represents warmth, confidence, strength, energy, leadership, intensity and danger. In terms of branding , red should only be use if the company shows great confidence in its product/service.
Green represents nature
As a colour link to environmental issues, it conveys an idea of health, rejuvenation and emotional balance. In terms of branding , it is often use in businesses learn what social listening is and how to apply it to your business related to health, the environment, social welfare and charitable institutions.
The color orange symbolizes optimism, change, creativity, dynamism, energy and joy. In terms of branding , many entrepreneurs use it as an alternative to red, as it is softer and more pleasant. It is often use in businesses in the restaurant, communications and community groups sectors.
Symbolizing optimism, concentration
Communication, yellow suggests credibility, optimism, hope data on transparency. In terms of Branding , it conveys the idea of transparency and positivity.
>The color purple, in addition to symbolizing imagination and spirituality, and therefore being related to the future and fantasy, also represents mystery, wealth, luxury, extravagance, concentration, success and wisdom. It is related to the area of the brain linked to action planning, problem solving and abstract thinking. In terms of Branding , its use is associate with luxury businesses/products.