Amidst so many administrative responsibilities, many people forget the importance of monitoring results in today’s market. Social Listening is a technique that can help you solve many problems, but do you know how to apply it?
For your business to grow, having a good relationship with your audience is key, as is standing out from your competitors. Good social listening can help you with all of this. Continue reading to learn more about the method.
What is Social Listening?
Much more than good content marketing , you need to know if your actions are producing the expected results, if your audience is america phone number list and if you are offering a different experience from the competition.
Social Listening is exactly the monitoring of all this: it encompasses all the monitoring techniques you apply to find out what people are saying about your brand and even about your area of activity. It is the new clipping of the digital age.
This method works very simply: you use specific keywords to search for everything that is being said about your business online. The keywords can be the name of your company or the product you sell, for example.
This search should include social media, blogs, news channels, and any other channels that may house your target audience.
Normally, this monitoring is done using tools that facilitate the search, as we will explain later.
How to do good Social Listening?
Social Listening is an essential the incidence of the cause to improve your digital marketing actions, increase your sales and organic traffic , as well as offer quality customer service.
Ensuring a good customer experience should be your business’ priority, after all, they are the ones who keep your brand running, right?
A survey conducted by Internet Retailing showed that 69% of consumers want a more personalized experience, but only 40% of brands offer it. How about increasing that last percentage?
It is important to understand the importance of digital marketing for the consumer experience . This technique goes far beyond sales and advertising strategies; it proposes the production of quality, useful and complementary content for your audience, which can result in sales.
Social Listening can help you identify your audience’s needs, their mistakes and successes in customer service, facilitating decision-making for more assertive actions.
We have already mentioned that this work is usually with the help of some tools, now let’s talk more about them. We have separated three well-known examples to help you monitor what people are saying about your business in the online world, take a look:
Google Trends
Google Trends lets you see the most canada email lead terms worldwide. You can select your country and see the trending topics, trending searches with approximate number of searches, and related terms.