The Instagram phenomenon, Stories, is not just a great social interaction tool. This platform can greatly help your company’s online results.
To do this, you need to act strategically, focusing on the behavior of your users and customers, and extracting all the opportunities that this functionality can offer you.
A story can be a photo, text, drawing or video and can have many image effects, becoming a kind of GIF and, of course, attracting new followers.
Basically, the tool makes photos, drawings, texts and videos appear as if they were slideshows or short videos, being shown in a similar way to a film, thus creating a short story in the feed. This way, the user has the opportunity to show what they have been doing throughout the day.
You can use effects and edits to make your “story” more attractive and capture the attention of other users and customers on the social network through polls, the time at which the activity is taking place, filters and emojis. It is a super effective tool for attracting new customers and followers.
But… What to post on Instagram Stories? Check out ten strategic content tips on Instagram digital marketing:
Links and Swipe Up :
A very interesting way to take your brand’s special database on Instagram to other environments, such as your website, is by inserting links in Stories and swipe ups. Both features are available for pages with a corporate profile that have more than 10 thousand followers or are verified by the network. In the first case, the user can click on the link to access the landing page. In the second, they simply swipe up to go to the destination defined by the administrator. This feature works very well when incorporated into other strategies, such as inbound marketing.
Highlights:
Highlights are a feature that allows you to 10 eye opening ai marketing stats in 2025 Stories so that they are displayed on your profile permanently.
This format is for canada email lead who want to create lasting content. Especially for stores that have physical products. This way, you can create a product showcase or, perhaps, highlight some important tips on your profile.