The adoption of Artificial intelligence (AI) in digital marketing has exploded. Leading marketers use AI tools to boost productivity, streamline content creation process, and drive personalization across channels.
The technology is having an impact on many marketing processes such as email marketing, SEO, social media marketing, and PPC resulting in marketers needing to keep on top of AI developments but also hone skills in the area of AI to stay relevant, up-to-date and productive.
Let’s look at 10 AI in marketing statistics to discover how this technology is shaping the industry.
1. 92% of businesses want to invest in generative AI over the next three years
These discoveries suggest that adoption will continue to soar in the coming years and we’ve yet to see generative AI’s full potential.
The ‘AI in marketing’ market is expected to grow
Studies show that the AI in marketing market size is expected to reach a value of $217.33 billion by 2034.
This colossal rate of projected growth cements the fact that AI will become an increasingly dominant force in digital marketing as time rolls on.
By understanding how to work in harmony with AI and use it to enhance your digital marketing processes now, you’ll future-proof your skills and move seamlessly with the changes.
3. Digital marketers use AI tools for a range of processes and tasks
A SurveyMonkey study found microsoft introduces cash back promotions for product ads that today’s tech-savvy marketing teams use AI tools for a mix of key tasks. Here’s a breakdown:
- 51% use AI tools to optimize their content for the likes of email campaigns and search engine optimization (SEO)
- 50% create content using artificial intelligence to complement their efforts
- 45% use AI tools to brainstorm content concepts and ideas
- 43% of marketing pros automate repetitive tasks and processes using AI software
- 43% believe that AI is essential to their social media strategy
- 41% analyze data for well organized data and insights with AI tools
- 73% say AI plays a key role in crafting personalized customer experience
4. AI marketers face challenges over quality concerns (among others)
The same study from SurveyMonkey highlighted global seo work common challenges industry professionals face in relation to AI.