Its main function is to communicate and educate the public , that is, to produce informative content to become known, create relevance and, consequently, generate new business opportunities. In addition, the software helps in retaining this public and in classifying the services sought.
Even if it doesn’t seem necessary, it is essential for the visibility and growth of any law firm.
In this article, you will explore the concept of digital legal marketing, learn about the best platforms for legal professionals and understand why investing in Digital Marketing is an advantageous choice.
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Browse and learn more about Legal Digital Marketing
Why invest in digital legal marketing?
7 Legal Digital Marketing Tips: Main Strategies
Rules of the OAB Code of Ethics for digital legal marketing
Tools to track strategy results
How to apply marketing strategies for lawyers in the sales funnel?
Frequently asked questions
Digital Marketing enables continuous and dynamic interaction between lawyers and clients, in addition to improving relationships with other professionals in the legal sector, considerably expanding networking .
Its importance lies in increasing the visibility of your office, highlighting your areas of expertise, the office 365 email address list services offered and the specific solutions that your office can provide.
Implementing marketing strategies is not limited to attracting new clients. It also rcs phone number list to strengthen relationships with the public already involved with the firm, including current clients, former clients, stakeholders and known contacts, as well as attracting and engaging new audiences.
This strengthening of relationships is crucial to maintaining a solid lack data diverse base of professional contacts. By deepening the relationship with your audiences through the distribution of relevant content and brand strengthening, you contribute significantly to increasing admiration and trust in your brand.
Here are some examples of how digital legal marketing works:
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Artuni Lawyers
By using an SEO and Google Ads strategy implemented by Tupiniquim, the firm significantly increased the acquisition of new clients.
With the development of a new institutional website in WordPress, Artuni Advogados gained greater online credibility, presenting a modern and responsive design, aligned with the differentials of its brand.