Create limited-time offers around New Year’s! summer! or back-to-school
Encourage UGC (user-generated content) by asking customers to share progress
Track Results & Refine
Just like Special K adapted its product line and messaging over line phone number list years! you should constantly review and refine:
Analyze campaign data (clicks! conversions! brand lift)
Get direct customer feedback
Be careful not to use trademarks directly in your ads! as they may not be approved and you may risk future problems with the competing company.
When creating your copy! be respectful. Make truthful comparisons or statements that help the rsm strengthens asia pacific centre with new rsm hong kong consulting make the best decision. You need to be ethical in all your communication.
Objective: reach and win over new customers who may not be familiar with your brand or product.
Relevance: Low to medium! as users are searching for the competitor! not you.
CPC: medium to high
ROAS Expectation: Average – 0:1 to 3:1
KPIs: new lead acquisition! traffic! revenue and sales! ROAS.
Scalability: This will depend on the strength of the competing brands. If the brand runs european union email list on other channels! such as television and social media! all the better.
Ease of Implementation: Due to its low relevance and high cost! this type of campaign requires extra attention. We recommend consulting a trademark and patent specialist to check the possibility of using it directly in the ad! with wording and copy aligned with your brand positioning.
3. niche campaign
5. Remarketing Campaign
Recommended use: all companies! regardless of product! service or size! as the combination of low cost and high expected return make the Remarketing campaign a priority.
Objective: reach and impact potential customers who have already visited your website! browsed a page or category or performed a specific action (filling out a form! downloading material! adding a product to the cart or completing a purchase).