The Content Marketing Institute website shares some of the ideas put forward by Searchmetrics founder Marcus Tober, who urges companies to take three actions with their content to win over search engines and, of course, users. Naturally, all of this is powered by Big Data.
So how do you reach your target audience and the hearts of search engines? Let’s explore the three content marketing strategies Tober suggests .
1. Focus on one area
A diverse range of topics may be a good idea for buy phone number list a newspaper that covers national and international news, economics, politics, culture, and sports; but for most websites, the ideal is to narrow the coverage down to the intended audience. Furthermore, a small online platform that focuses on more specific content may well achieve greater visibility than a larger one that covers all types of topics.
But focusing on one area doesn’t mean usa b2b list monotony; in fact, it could open up a wide range of possibilities for development. For example, if you have a blog about Inbound Marketing, you could write articles on SEO analysis, lead capture, smart content, lead nurturing, among others. However, first, it’s necessary to know what interests the user, and here Big Data plays a fundamental role , as long as the data is of good quality.
To do this, you can perform a semantic keyword analysis . Imagine you’re writing a post about live broadcasts on social media, and downloadable assets that tell you who is reading and engaging with your content you see that the top-ranked keyword is Facebook Live. However, this keyword alone is irrelevant because it doesn’t tell you what your article should be about to be of interest; it only provides a topic. Therefore, you should analyze the metrics to understand your users’ intentions —that is, what they expect to know about this social tool. That way, for example, you can find out whether content about the usefulness of Facebook Live in digital marketing or one about its advantages over Periscope is more appropriate.
2. Eliminate redundant, outdated, and trivial content
This strategy involves careful, long-term work to avoid discarding content that, despite its age, can still generate qualified traffic. This is another reason to leverage data by extracting truly relevant content. You could even merge some of your articles with more up-to-date information.