Why does it seem like you do all the right things and yet your content still doesn’t rise to the top on search engine results? What might be holding you back is the difference between creating good content and excellent content.
With some minor adjustments, you can transform your content from good to excellent. Here’s what your content might be missing.
1. Thought Leadership Insights
Original content that includes research country wise email marketing list or first-hand experience can help your content rank and distinguish it from existing content. Thought leadership comes from experts within your company who know your industry or products and services in a way the average person does not.
While you’ll want to have content that covers the basics of the topic you’re writing about, you also must cover unique, researched topics that show your expertise.
Who should publish thought leadership? Here are a few roles that often hold important insights that can become thought leadership.
- CEOs and other C-suite team members
- Consultants
- Coaches
- Leaders within various departments in your business, such as customer service managers who track and oversee what customers are sharing about your products or industry
Anyone who has access to information that the general public might not be a thought leader.
2. Deeper Content than What’s Already Out There
Duplicating the content that your competitors are producing is unlikely to result in excellent content. Instead, you’ll have content that mirrors what others are doing.
You might bring together multiple thoughts and concepts that are out there and present them in a new way. That can take someone else’s good content and make it outstanding.
So it’s not to say you can’t read what others are saying and use parts of it as a basis for your content. But you’ll need to present new ideas and go uae b2b list more in-depth with your content than your competitors did.
3. Pillar Posts that Your Other Articles Link Back to
The foundation of excellent content starts with pillar posts. These posts are incredibly in-depth on a topic. It’s basically creating a one-stop place for a reader to get started learning about a topic.
You’ll use these in-depth guides as the foundation for your other posts and link back to them. That way, if a user stumbles upon that shorter content and wants to go deeper, they can read your full guide on the topic.
Providing readers with various article types and depths serves their various needs. They might be coming to your website for general information or to explore in greater depth. And once a user has found what they were looking for once on hierarchy and distribution of headings your website, they are more likely to return when they need to know more or to subscribe to your newsletter to stay in touch and keep reading.