Digital phobia This question doesn’t seem current, does it? We’re at the end of 2020, a year characterized by this huge global pandemic. And Digital Marketing, which used to be a source of anxiety and hurt those who resisted change, has become a life-saving and fundamental strategy for any business.
But has it always been like this?
Two years ago, in 2018, Digital Marketing was not a austria phone number list Digital phobia reality in Brazil. And it is not us who are saying this, but rather a survey conducted by Google together with Boston Consulting. At the same time, several countries were already surfing big waves in the digital world;
The data is even more frightening:
The survey showed that 98% of businesses were not configure the form and add the call to action (cta) online. Now, the question remains: if these companies had known in 2018 that we would have a pandemic in 2020, would they have already left their comfort zone and invested in Digital Marketing? It’s a shame we don’t have a crystal ball. But the lesson remains.
Change is scary.
We believe that the fear of change can be fueled by a lack of knowledge. According to Dan Reicher, one of the people responsible for the study, in 2018 companies still did not fully understand how their company could make a profit in this digital environment.
The unknown is scary.
The lack of knowledge was so great that qatar data many people claimed that Google decided who appeared and stood out. In other words, there was no merit or technique. It took a while for companies to understand that they needed to know how to sell their own fish on the web, with relevant content, attractive websites and that offered a good shopping experience.
Fear or comfort zone?
“Changing a winning team? What’s the point?”
If the team wants to keep winning, it makes TOTAL sense. Digital phobia Don’t get complacent, create new routes, new efforts.
Avoiding changing your business: to what extent can we consider it a question of fear or comfort zone?
With social isolation, companies had to move, transform and leave their comfort zone. After all, how can they reach customers in the midst of a pandemic?
It turns out that there is one thing
NOBODY can deny: the world did not stop because our doors were closed.
People continued to talk, shop, work… and all thanks to the internet. And who didn’t stop selling? Those who were doing a good job there.
So I ask you:
If I search for your product on Google, will your company appear? Or will only your competitor’s company appear? Yes, being on the internet has become a market obligation.
Trammit has been in the market for over 14 years, solving problems with our clients, including everything in the digital world. And, empirically, we can say that companies that were already in the digital world fighting for space in the virtual world were boosted amid the Covid-19 crisis. And those who weren’t, started the whole journey running after it.
As we said in the last post , market transformation has happened all over the world and has forced brands to adapt to the new times. But can they all do it?
Don’t be part of the 70%!
Let’s assume that by reading this far you have convinced yourself that transforming your company to meet digital needs is the solution for your business’ survival, OK?
Solving the problems? Unfortunately, we have to tell you, it’s not that simple.
According to a North American market survey, 70% of companies that attempt a transformation to adapt to new market demands and trends fail.
Scary, isn’t it?
That is why it is essential to understand
what is happening with digital commerce and how Covid-19 has accelerated digital migration.
Many physical stores and brands were already migrating to the online world in order to increase their sales. Now, with businesses being shut down and closed due to Covid-19, even more stores are making this migration to the digital world. Although it is not a new phenomenon, the pandemic may have accelerated this change for many companies.