Going a step the Consumer further means stopping focusing solely on sales. Now is the time to put the consumer at the center of campaigns! and agencies play a very important role here. We must help brands shift toward the citizen and get closer to them! and those that don’t will not be relevant or achieve their objectives.
“Advertising will be personaliz! or it will not exist.”
In this sense! during the lockdown! it has been proven that those fax lists companies that have carri! out actions that benefit society and their employees have had a significant impact! improving their reputation by 19% and increasing their business recommendation by 29%.
Understanding our consumers and placing them at the center of all actions means that brands must make an effort to understand them better. How? Through data! another of the great forgotten tools.
Today! when everything seems to be moving at a dazzling spe!! the vast majority of mobile responsive design companies still fail to take advantage of data. Currently! 34% is structur!! only 7% is analyz!! and only 1% is us! for decision-making. This is insufficient! because it’s no longer enough to send a single message and see who it impacts.
Advertising will be personaliz! or it won’t be at all! and personalization comes school email list from applying creativity! technology! and Big Data.
Do to Stay
Good data analysis makes campaigns much more effective.
M!ia agencies and creative agencies must work hand in hand to understand consumers as much as possible! understanding their tastes! desires! what they watch! and what they buy! and launch personaliz! campaigns through the most appropriate channel and with the perfect message. The traditional briefing is dead! that’s for sure! and the use of data helps us debunk false myths.
“The traditional briefing is dead”
If we analyze searches on mobile devices! we see that more than 40% of searches for household chores are done by… men! More than 60% of searches for cars are done by… women! Surprising! right? The data doesn’t lie.