Killer techniques to create valuable content in your marketing strategy and delight your audience

In the context of digital transformation in which we find ourselves, this is an effective strategy to gain quality leads, improve the retention rate, increase sales and increase engagement.

Creating content in a marketing strategy requires real resources. Writing blogs, producing infographics and editing videos requires good practices, time, talent and investment.

In a market worth approximately $300 billion , are you willing to sit out? I don’t think so!

By the end of this quality content that we have created for you, you will end up answering the following questions:

Keep going, there’s a lot you need to know!

What can be considered valuable content?

This is any content or information europe cell phone number list that is unique, original or exclusive that a particular target audience cannot obtain anywhere else .

Some examples of valuable content include videos, case studies, research analysis, white papers, promotional offers, tutorials, blog posts , and anything else related to Content Marketing and its best practices.

Because it provides real value, it tends to be popular with readers and rewarded by SERPs , to be among the first searches on Google, Yahoo! or Bing; even if you are in a paid advertising campaign, in this case you should apply Search Engine Marketing .

You have to think of valuable content like a carefully presented multi-course meal at a new gourmet restaurant, months later diners fondly remember that dish and search your social media pages and find your website, where they find your blog, social media, and everything about your restaurant.

To differentiate it, and although you may not believe it, we could say that McDonald’s has “low value content.”

Even if they have an impressive Digital and traditional Marketing campaign on every corner, their own success means that it is not something you are going to tell your friends about. After all, everyone knows what a Happy Meal, a Big Mac, and its presentation look like, among other elements, right?

6 ideal practices to create valuable content

If you haven’t created a documented seo-friendly content Content Marketing strategy, don’t worry, about 63% of companies are in the same situation. But, this has to end!

Below we will detail the 6 most important practices you need to know to create valuable content:

1. Build content communities

With Slack communities growing caseno email list from 400 to 1,000 since 2016 , it’s clear that creating these communication channels for marketing teams has provided a boost as they allow them to expand their reach, even with fewer resources.

2. Live streaming with video and webinars

With events on hold during the pandemic, webinars and videos have taken off, and this brand isn’t going anywhere.

Video Marketing will continue to grow because it was a trend long before the pandemic and it is a fast and effective way to communicate a message and educate the audience.

Consumers want to obtain information or learn quickly and there is no better way to do it. In fact, according to a study that sought to evaluate experiences with video as a marketing tool, 86% of people surveyed would like to see more videos.

On the other hand, 92% of marketers who use video believe that it is an important part of their strategy.

3. Apply Interactive Marketing

When we talk about Interactive Marketing, we refer to a set of techniques and practices that are aimed at the interaction of the public with our brand; it generates an increase in engagement and optimizes Marketing actions.

The results of a survey of more than 20,000 marketing professionals showed that 87% of respondents say that interactive content is very effective in attracting the attention of Internet users.

4. Use appropriate technologies to add value to your content

Automation , data analytics , social media – all are important components to achieving valuable content. We can optimize your capabilities in each of these areas with technological tools to support them.

They give us important insights into what data we should include, its likely effectiveness, and allow us to scale our strategy to reach larger audiences.

Among the main ones we have:

• Email marketing : We can store, email and track content subscriber lists and provide templates to create well-designed emails.
• Social Media Software – Has the ability to digitally save our content calendar, automate posting, post simultaneously across all platforms, and access performance reports.
• Google Analytics – Generates detailed reports on web traffic.
• Website CMS platforms – These have analytics capabilities to leverage website management.
• CRM platforms : These are more comprehensive programs and allow companies to automate sales, marketing and reporting processes.