17 Email Marketing Best Practices

 This first tip shouldn’t come as a surprise, but given the General Data Protection Regulation (GDPR), it bears repeating.

Email campaigns rely on a healthy open rate, and if you’re reaching out to people whose information you purchased, rather than obtained from a previous interaction, you’ll quickly see a drop in your email performance.

The GDPR also requires consent from every European recipient before you reach out to them, and purchased email lists typically don’t come with that consent.

For help reaching your target audience, consider Versium Reach, a platform built for B2B marketers that lets you own data about your target audience across multiple marketing channels.

 Avoid using ‘No-Reply’ in the sender’s email address

 Have you  heard of CAN-SPAM? This long-standing legislation is a popular and important guideline for all email marketers in the US.

 An important rule in CAN-SPAM is to never use the mint database words “no reply” or a similar phrase as the name of your email sender. “No reply” in an email message prevents recipients from responding and even opts out of further emails, which CAN-SPAM protects your right to do at any time.

Instead, make your automated emails come from a name (). Your always have your binoculars customers are much more likely to open emails if they know they were written by a human being, and this keeps you in compliance with email regulations.

 The less clutter your email has , the more conversions you’ll get. Don’t pack your email with more than two fonts or typefaces, as that can distract readers and ruin the visual appeal of your email.

Additionally, you want to use web-safe fonts with sizes sms to data between 10 and 12 points. This ensures that your email is readable on all readers and devices.

 

Optimize the email preview text

 If you subscribe to a newsletter, you’ve probably seen a message like this at the top of your email: “Email not displaying correctly? Click here.”

 Don’t get me wrong: It’s a useful warning, but keeping it in your email preview text (aka preheader) can drastically impact your email open rate.

First, because you’re telling recipients, “Hey, this email might not work.” Second, it doesn’t provide any insight into what the email is about.

Preview text should complement your subject line by adding details to grab your audience’s attention and encourage them to open.

By default, preview text pulls the first few words from the body of the email and displays it next to the subject line before the person opens it.