Let’s remember that just over 12 years ago we mainly used altavista and yahoo, not google.
And less than 10 years ago, it seemed like we would never stop buying nokia phones.
focused on the horizon
our business is one of the most volatile out there.
When we begin to master the new, it means that it is already beginning to become obsolete.
That is why it is essential to always have binoculars pointed at the horizon, beyond our borders, in order to maneuver in time before colliding with anything.
In the field of online visibility, this singapore phone number library means, beyond fighting to reach a position, knowing how long it is possible to maintain it and what tactics we can use to deal with these changes.
Returning to the initial example
precisely one of the main elements of the dutch ‘total football’ that cruyff imported was to try to relativize the positions of the players on the field.
When a player loses his position optimization in other search engines within the team’s tactical scheme, another teammate must replace him so that the team maintains its structure.
We should do the same
when we lose our position in google, try ba leads to replace it through other means: sem, content marketing and even other search engines.
position to find the first one.