In the field of neuroscience, researchers have shown that storytelling is the best way to capture people’s attention, emb information in their memories, and emotionally resonate with them.
Put another way, the human brain is wir to crave
Seek, and respond to well-craft narratives, and that will never change.
If you have an “About Us” page on your website that physician database functions only to tell you what you do and who you do it for, crafting a compelling narrative is a great way to enhance it and resonate with your readers.
For maximum effectiveness, consider following a storytelling framework like Simon Sinek’s Find Your Why methodology, Donald Miller’s Storybrand , or the classic Hero ’s Journey.
It’s worth noting that storytelling doesn’t have to be just on your About page. Just like with your favorite Netflix show, you can create a YouTube what for do i ne this knowlge series to invite your viewers to subscribe to your updates.
This can get your audience more excit about the next installment of your show than the latest season of Stranger Things.
Before you greenlight yet another round of listicles
How-to posts, and ultimate guides, consider how powerful storytelling is and create a story fill with conflict, surprise, and emotion that your viewers will relate to your brand, no matter what channel you use.
- Review websites
- Social networks of influencers
- Mia they consume (articles, videos, podcasts)
Large companies often extend their brand to develop
New products in industries where they do not have market contact lists share. These initiatives are call brand extensions and allow companies to leverage their brand awareness and equity to create additional revenue streams. For example, Reese is entering the cereal market with its peanut butter and chocolate “Reese’s Puffs” product.
Historically, the most successful brand extensions are those that are closely ti to the company’s flagship product or core brand, such as Gerber’s baby clothes and Dole’s frozen fruit bars.