All people who deal with the site are looking to increase the ranking of their site in Google results. SEO experts try to improve the ranking of a site with basic and technical methods and bring it to the first links of Google. But competitors don’t stay silent and try to make your efforts ineffective with negative SEO or black hat methods. One of the ways that competitors can do to cause your rankings to drop is to use spam links. Although they don’t have much impact today, they can still have a negative impact on the rankings of a site. So, in order to neutralize the effect of these malicious links, you must know what a spam link is? In what ways are they created and how can they be removed? Stay with us in this article to review and introduce all the mentioned items.
What is link spam?
The quality of the link is one of the factors that is important for the ranking of the site according to Google. If a link is created without regard to the text, the topic of the pages and only for advertising, it is called a spam link. The purpose of creating these spam or malicious links is to create more external links in order to increase the rank of a particular page. When the rank of different pages of a site increases, it improves the rank of that domain in Google results because more incoming traffic flows towards that domain. Spam links date back to the time of the Internet. Spam links include blog links, guest posts, link farm links, purchasable backlinks, blog comments, some profile links, etc. Two things be considered spam, first, it is created in a domain that has a high with unrelated anchor text.
Now that we have learned about spam links, it is time to learn about the types of spam links and how to create and delete them.
What are the types of spam links?
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There are different types of spam links and you may find one or more of them on a website. The most important types of spam links are as follows:
Spam link post and comment
The most common type of spam links are links that are published in public forums or forums, as comments in the comments section of a page or as guest posts. These types of web pages are the main target of spam backlinks because they are not difficult to enter and spam link creators can easily create user accounts and publish their spam links by posting and commenting on them. Therefore, it is easy to identify these links as spam and in most cases they either do not get clicks or their clicks are very few.
hidden links
Hidden links are another group of spam links, many hyperlinks are created throughout a post that are hidden from users. This means that either they consider the color of the hyperlinks to be the same as the background so that the user cannot easily see them, or they create hyperlinks on photos that the user does not expect, or they hide the hyperlinks in the site codes. that in this case only algorithms are able to identify the links. The purpose of creating this type of spam link is to create links that cannot be seen.
Link Farms or Link Farms
Link farms are a type of link spam that requires the cooperation of the site owner. These sites are only active in the field of link building and their goal is to build backlinks, that’s why they regularly link to each other. However, these links are not valuable and therefore either they are not links with a positive effect or they may be identified as a form and have a negative effect on your site.
Nofollow links
If there are too many nofollow links on a page, they may be consider as spam links. This situation happens when some link building programs create a large number of new-follow links to improve page rank, unaware that they will be detect as spam by Google’s trackers and will have the opposite effect. Since the Penguin algorithm has been updated, it is very difficult for these automated systems not to be detected and flagged as spam (Penguin checks the links for quality and does not care about the quantity of links). However, no-follow links, even if they are not identified as spam, still do not have a positive effect on SEO and do not increase the page rank in Google results.
Side-Wide Links
Until a few years ago, most of them how to improve your positioning used this type of links. But the Penguin algorithm made these types of links worthless. These types of links are use in the footer of web page and are paid links. Google devalue the use of these type of links. Currently, this method is not correct and should not be use.
Paid links
While there is no way to identify paid links, using these types of links can be troublesome. If you use paid links in bulk, search engines can easily identify them. You can only buy links if you make sure that the sellers are not using spam links and follow all links because they are easy to track and identify.
Single post blogs
Producing useful, valuable, and consistent content on your blog can a way to increase the quality of your links, as long as they are keyword-focus with vari content. And if this trend continues, the value and credibility of blogs will increase, which will affect the quality of links. But it is worth noting that single post blogs can be consider spam, because the owner produce an article with a large number of links in the hope of improving his backlink profile. These blogs have very little impact and do not get much traffic.
Identification of spam links through search console
If you have done all the necessary steps awb directory to get better rankings and you have faced a significant drop in rankings, you should check your site’s links and backlinks to make sure they are spam or not. For this, you need to know where the links are entering your site. The first way to identify links is to use your site’s search console. After entering the search console, in the Search Traffic section, click on Links to tour site. On the left side, you will see the phrase Who Links The Most, which you should click on the More option. In the next step, you can download the list of all the links of your site by clicking on the phrase “Download latest Links”.
Now you need to check all the links. Some malicious links are easy to identify and some are difficult to identify. Strange URLs, capital letters, foreign websites, etc. can be spam. After identifying, make a list of all spam links.
How to remove spam link?
After you have identifi malicious and spam links, it is time to remove them, which must be done manually. First, if you have access, contact the site owner who created. The spam links for you and ask him to remove them. If this method is not applicable, you should disable them yourself.
To do this, you create a text file that you can use from Google Docs. Put all the links in a txt file with UTF-8 format. Make sure that only the links that you intend to edit. Are in this file and that there is only one domain in each line. Then enter Google’s Disavow tool page and upload the file you created. Be very careful and cautious in doing this because. The links you have register in this file are known as spam or junk links. This may be long and tedious, but it is necessary to remove and neutralize spam links. It may take some time for Google to identify and disavow these links.
final word
Link building is one of the most important SEO strategies to increase. The ranking of various pages in the Google results page . Which has already been taught how to build links correctly in Raya Pars’ article. The more accurate and principled this process is, the more impact it has on the progress of your site’s ranking. But building bad links or using spam and malicious links can have the opposite. Effect and cause a sharp drop in your Google rankings. One of the negative or black hat SEO techniques is using spam links. These links are worthless and if they are detect by Google, they will cause the ranking to drop. Your competitors may even use this technique to beat you. So beware of this negative technique and if it happens to you, try to remove and edit them.
