I spent several hours searching for interesting examples, so I hope you will find them useful. I divided them into 4 categories. I also added some other examples of bad, especially not very specific, extensions to labels.
Lack of specificity
And failure to describe the benefits: the biggest investor database mistake is when we “forget” to add benefits to the callouts and just list the services offered.
45,000 products in stock.
from 1000 free shipping.
Branches throughout the Czech Republic. 700 distribution points throughout the Czech Republic.
Next day delivery.
Guarantee of safe transportation (when it comes to fragile goods).
Repetition: in this case,
“Repetition is the mother of wisdom” definitely does not apply. We have little space, so let’s use it wisely. Sometimes micro influencers and influencers: which one should i use in my marketing strategy? we have two similar callouts, and sometimes the information from the ad text and the extension is repeated.
No booking fees.
We have been with you for 23 years.
10 departure points.
Free cancellation.
Children free / breakfast included / swimming pool and sauna included.
Incomprehensibility:
Sometimes it can happen that you know exactly what you want to say, but the recipient doesn’t get it (or has to think more). What switzerland leads do online payments and security mean? What are currencies and languages?
Order within 2 days. Fast implementation.
Open 7 days a week.
Easy parking. Free parking!
We speak English.
Free consultation. Free audit. Free soft drinks. Before/after photoshoot included.