If you’ve reached this point and are inspired to use branded content in your marketing strategy! here are a series of steps! techniques and tips that you can follow:
Seek to generate emotions
If there is one thing that characterizes branded content! it is the search for emotions and the creation of a connection with the consumer.
When we share our values as a brand! we attract the attention of those who share the same values and then they begin to see us as equals.
And that’s where empathy is generated. Through emotions we can leave mobile phone number data a mark on those who see us and create a sentimental bond.
Branded content actions
One of the best ways to spark a connection with your target audience is to serve them entertaining content. Most people use social media to relax and have fun! so if you become one of their sources of entertainment! success is guaranteed.
Tell stories
Since we were little! we have been told stories for everything: to learn certain values! to distract us! to make us reflect… And it has been proven that we remember more of what we receive through stories than when we hear it cold.
Stories are everywhere and if you know how to tell them! you seo-friendly content will have the key to emotionally engaging whoever listens to you.
If your brand! or in other words! to use brand storytelling ! create one that is simple and easy to remember! don’t get confused. A plot that talks stories related about you but has your buyer as its protagonist. This way you will make them feel more identified and the impact will be greater.
Create conversation
Since this type of technique does not seek a direct conversion! you cannot rely on sales metrics to know if the branded content campaign you have in hand is caseno email list bearing fruit.
Don’t use indicators that can be translated into euros in your head as a reference. You will only get frustrated and the campaign will not meet expectations. At least in the short term.
So! how do you measure a branded content action? By analyzing the interaction! conversation and engagement that is generated .