Message templates are the foundation of any successful WhatsApp marketing campaign. They keep your messages consistent with your brand voice, save you time, and most importantly – they are necessary.
Every WhatsApp message must follow a pre-approved template. This is a policy enforced by Meta to reduce spam. As Bird VP of Product Anish Chadda points out, high-quality templates are the key to unlocking the ability to send more messages.
“Whenever a brand signs up for WhatsApp, it gets an initial account through which it can send a limited number of messages. WhatsApp actually monitors the quality of the brand’s internet group messages,” said Anish.
1. Plan and format ahead of time
To avoid last-minute rush or confusion, always plan your templates in advance. WhatsApp has strict guidelines and a jordan phone number library rigorous review process – every message template must be approved by Meta before it is sent to customers. Therefore, once you submit a template, it may take some time for it to be approved.
Make sure everything is up to scratch from the start, from formatting to copywriting to design. This can make your review process much simpler and faster. With Bird , it’s easy to design and edit templates that are fully compatible with WhatsApp.
2. Provide samples for reference
The saying “show, don’t tell” applies equally to templates. To illustrate what your message template will look like when used, include samples, especially for media message templates. This can greatly add context and clarity to your submission by providing examples of your message.
For example, attach an image or short video clip of your completed message. Not only does this enhance the auditor this trend involves using references from socially ’s understanding of your template, it also adds a layer of engagement. Remember, a picture is worth a thousand words!
3. Submit multilingual templates
With WhatsApp’s global reach, you’re likely catering to a diverse audience that speaks multiple languages. This means you need to make sure your template resonates with everyone – across language barriers where necessary.
Maintain a consistent tone of voice when creating templates in different languages, and ensure translations are sault data culturally sensitive and accurate. For an even smoother experience, our multilingual feature in Studio is a revolutionary tool that makes it simple to switch between languages and effectively communicate with each audience.