WhatsApp Marketing is a marketing strategy whose main objective is to take advantage of the enormous popularity of WhatsApp to engage with its customers, promoting products and services and generating sales and revenue for the company.
Furthermore, it is a way of building customer loyalty , offering personalized service in real time and allowing you to solve any problems quickly, improving your brand’s reputation.
WhatsApp Solutions for Businesses
First, let’s look at WhatsApp’s solutions for businesses:
In addition to the most popular version used by people, WhatsApp has 2 solutions for companies:
WhatsApp Business (app)
Known as “WhatsApp for businesses”. In addition c level contact list to the usual features, it has additional features, such as a business profile, quick replies and automatic greeting and absence messages. One of the most used features for WhatsApp marketing is broadcast lists , which allow you to send messages in a segmented way to more than one contact at a time. Unlike groups , which are more suitable for strengthening pre-existing dialogues with specific customers, these lists optimize contact and create private conversations, giving greater freedom of response.
WhatsApp Business API (enterprise solution)
The WhatsApp Business API , also known as the official WhatsApp API. Allows businesses to go further in their communication with customers.
It is a solution to scale customer service on this how to improve organic ctr channel. Optimizing service between companies and their customers. In other words, it is a way to integrate WhatsApp with software platforms capable of providing customer service with artificial intelligence. The use of chatbots , management reports, WhatsApp campaigns with mass sending , and much more.
This solution allows you to centralize contact via WhatsApp. Eliminating the need to have multiple numbers for the same customer service operation. This means that jiangsu mobile phone number list all your agents can operate on a single phone number. In a much more transparent and organized way.
CAUTION: There are also so-called unofficial APIs on the market. That is, an API developed by a third party, and not by WhatsApp itself. These are unauthorized solutions. They are completely contraindicated because they are illegal. In addition to presenting constant crashes and instability (they require a cell phone connected to the internet and WhatsApp) and present the risk of WhatsApp banning the number and you losing it.