Marketing on WhatsApp is an excellent way to increase your engagement and ultimately convert into sales. Many companies have proven this through successful WhatsApp campaigns. Let’s look at a few of them.
Maggi Germany lets customers take WhatsApp cooking classes
Maggi, a globally popular German food brand and cooking school, wants to encourage customers to cook at home using Maggi products. To do kuwait phone number library this, it has developed a virtual cooking class that takes place entirely via WhatsApp.
Users send a message to the virtual assistant Kim, who guides them step-by-step through simple recipes. Kim also provides users with shopping lists and helpful tips and quizzes on nutrition and food safety.
How they did it
Maggi announced the WhatsApp campaign on its website, newsletter and press release. It also promoted hotel management everything you ne to know to achieve success it through click-to-chat ads on Facebook and Instagram.
result:
In the first eight weeks after the launch, Kim received over 200,000 messages. Brand awareness increased significantly, and surveys conducted showed that the ads for this WhatsApp campaign were more memorable, with a 4.2 point increase in ad recall compared to other ads, achieving an ad recall lift .
Customers appreciate the personal connection they’ve made through an app they use every day. While they may not have considered taking a cooking class in the past, their interactions with Kim have opened their eyes to how easy it is to incorporate cooking into their daily lives.
Vyatta boosts sales with click-to-chat ads
Indonesian brand Vyatta, which makes a range of tech accessories including earphones, smartwatches, speakers sault data and chargers, regularly uses Facebook ads to direct buyers to its online store.
However, Vyatta wanted to see whether chatting with a sales representative to get more information about a product would increase purchases, so it tried click-to-chat ads to direct buyers to WhatsApp instead of stores.
How they do it
To see which approach was more successful in directing buyers to WhatsApp or to the store, Vyatta ran a split test over a six-week period using both types of ads and then compared the results.
Results
Click-to-WhatsApp was a huge success. Vyatta found that these ads led to a 5X increase in purchases and a 79% decrease in cost per purchase.
Prospects who engaged with WhatsApp also viewed 2X more product pages and completed 2X more add-to-cart actions than those who engaged with other ads.