What to expect The beloved Black Friday is knocking on our door in one of the strangest years in history.
The most famous shopping date on the internet now faces a new enemy: the pandemic and the crisis that comes with it, and what should we do?
On one side, business owners are wondering whether and how much they should invest in Black Friday this year, and on the other, consumers are wondering whether this date will be a good time to shop.
To reflect on the subjects, we will separate them by points, shall we?
Buying online is no longer a matter of choice
Buying online was the only way out we found during the lockdown .
To give you an idea, more than 85% of connected bahrain phone numbers list what to expect Brazilians bought online. In other words, those who did not buy online tried it. And those who already bought ended up buying considerably more.
So we can’t help but consider that this year we have new consumers in the area, creating expectations and waiting for the opportunity to get a great price at an event like Black Friday!
The internet doesn’t close
We can consider that physical stores, which depended on mbudo’s path to hubspot diamond partner status in-person sales to walk around, were the most affected due to closure, limited opening hours, limited number of people at a time, and so on.
Meanwhile, e-commerce has been qatar data doing well – especially since there is no contamination via the web. In other words, this year, the impact of online offers will certainly be much greater than usual.
Money is tight
Reduced working hours, layoffs, economic crisis. All of this directly affects the consumer’s purchasing power. There is a behavioral question that needs to be evaluated: should they take advantage of the fact that it is cheaper to guarantee the purchase, or should they avoid offers and “unnecessary” purchases.
The sales estimate is encouraging.
Black Friday 2019 reached R$3.2 billion
according to what to expect Ebit Nielsen . For 2020, the expectation is a growth of 20% compared to last year.
The bait is in the pocket.
The economic scenario demands it
o does the date in question. According to Fabio Coelho, President of Google in Brazil, “Brazilians have less money. This is a reality. It is also important to take into account not only free shipping, but also the speed of delivery.”