What is the If you are looking for a place in Google and you want to be the first link of Google, it should be noted that some SEO experts work hard to have zero position and few will succeed in getting this rank. Some may think that position zero means no rank, but good experts know that this position is the highest rank on the Google search page. In this article, from SEO training in Mashhad, we introduce zero position or feature snippet and its types.
What is Google’s zero position or feature snippet?
Zero position, which is also called Rank Zero or Featured Snippet, is a position of Google Serp ranks, which is the highest organic result that is displayed prominently. The purpose of P0 or Feature Snippet is for the user to get their answer without clicking on the link. In Persian search, the results that Persian Wikipedia shows are usually displayed to you as snippets. There are different types of feature snippet; But all its types are not active for Persian users and only a part of it is active.
Feature Snippets have been featured on the Google search page since 2014 and are mostly seen on the English web. For example, if you search for a word, before a link is shown to you, a list of short answers or explanations will be shown to you. Google selects these descriptions from the site that has the closest answer to the user’s search and leaves the page link at the end.
Types of feature snippets
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Feature snippets give a direct answer to the user, but the type of answer that the user is looking for may be different. When a user clicks on a recipe for pasta, a video clip can definitely be the right answer, or if they search for the benefits of drinking water, a textual list of benefits is definitely the right answer. For this reason, the Snappy feature displayed by Google is different. In general, rich snippets can be divided into 5 categories, which you can see in the SEO training course in Mashhad . In addition, you can read a summary of it below:
Feature snippet Paragraph or Definition Box
One of the most widely use and important feature snippets, which is used even in the Persian web, is the paragraph feature snippet. In response to the user, Google shows the user a multi-sentence text in the amount of one paragraph about the searched topic. For example, if you search what is SEO, Google will show you a text of about 100 words.
Feature snippet Numbered list or Ordered List
Another feature snippet that you may have seen a lot is a list of important items that are display as numbers. For example, if you search the steps of cooking Qorme Sabzi, Google will show you a list of steps
Table feature snippet
Sometimes Google recognizes that the best answer to the user is a table, because they can find the answer at a glance, it uses the table snippet feature. For example, when the user searches for gold or dollar rates, Google displays various currency prices in a table.
Unordered List or Bullet list feature snippet
Sometimes the result that the user is looking for is a list of content that may not stick well in the audience’s mind if it is in the form of text or steps. Here, Google uses Bolt and will show you a list of items.
Video snippet feature
Sometime the user’s answer may be publish in a part of a video. Here, the Google Snapshot video feature is display. For example, if you search for a certain scene from the movie, it will be display at the beginning of the page.
The effect of Snept feature on site SEO
If you are working on SEO for your they will come back for you during site, you know how important it is to get the first position. In fact, when your page is at the highest rank when searching for keywords, the number of clicks by users will increase and as a result, you will have more sales. Zero position allows you to be in the first link and get more traffic for yourself. Also, among other advantage of feature snippet, the following can be mention:
- Feature snippet makes you get more part of serp.
- You have more branding opportunities.
- SEO of the site will be better.
- Increases click-through rate.
- The results will strengthen the page position.
- Voice search optimization.
Techniques for adding feature snippets and gaining zero position
So far we have learned about the importance of feature snippets, you should know how to use them and optimize it so that we can take the zero position. The most important technique you should use is content optimization. If the content is in English, it will be display in all type of feature snippets; But in order to seen in the feature snippet, it is better to observe the following:
- Use question titles to make the keyword easy to understand.
- Write information based on feature snippets.
- Take optimization for keywords and common questions more seriously.
- Observe formatting and tags.
- Writing a short and appropriate answer will improve the position of the Snapshot feature.
- Get ideas from English models.
- Find the right words.
- The content should not contain profanity and terrorist topics.
- The content should not include things that harm human health.
- Content should be useful.
The hummingbird revolution and Semantic Search
If you are familiar with SEO, you are awb directory definitely familiar with the hummingbird algorithm. With the help of this algorithm, Google sought to gain more user satisfaction and identify websites that had better performance and were more user-friendly because user satisfaction is very important and necessary for Google. This algorithm is call hummingbird because this bird is very accurate and has a high operating speed. Google achieved exactly these two goals after implementing this algorithm. When you type a phrase in the Google search box, instead of showing you content based on the meaning of each phrase, this algorithm analyzes the meaning of all 4 words together, and based on that, it provides the best and most relevant result. shows you This is how the hummingbird algorithm works. So, Semantic Search is one of the most important goals of this algorithm that has been achieve.
What is the effect of Semantic search on SEO?
In previous years, Google used to rank website page according to keywords. And the use of certain keyword on a page was the basis of the score. And base on this, the content is display to the user. But since user satisfaction is important to Google. Google doesn’t just stop at keywords by offering the Hummingbird algorithm and other related algorithms. Rather, as mentioned, based on the phrase that the user searches. It displays the content related to all the words in the searched phrase to the user. Therefore, if your content does not include semantic search, do not have high hopes for ranking that content, because in Google’s view, you have not considered the user’s intent. Meaningful search has made it difficult for webmasters but equally useful for users and makes for a great search experience.
What does knowledge graph have to do with semantic search?
Maybe you also remember encyclopedias. Sources that provided the reader with general information on any topic. Google also uses the same technique, that is, when you search for something, Google provides you with virtual information based on real data and tries to show you the best and most useful information. For example, I search Raya Pars in Google to get information about these two words. What is shown in the SERP or Google result follows:
When you search for something, you will shown a box on the right. Side that contains basic information about the search title. For Raya Pars, as you can see in the picture, information about address, phone, etc. Is shown so that the user can access more and more useful information. This box graph is call knowledge graph.
last word
Any move that makes Google understand that your content is useful for the user will help your position grow. SNAPT feature is also an effort that will greatly help this goal. It is up to Google to determine which answer is useful for the user. But it is up to you to produce it, and you can achieve that goal by optimizing the content. Due to Snappet feature, visits and sales increase. It should also be note that the competition for the zero position is very high. I suggest you visit the articles published in Raya Pars in the field of content SEO.