What is Google In today’s advanced world, data is so important that the survival of an organization depends on it. Among the most important processes performed on data is data analysis. The massive amount of data of an organization or a site can be confusing and overwhelming and very difficult for humans to understand. What is Google For this reason, various data analysis tools with many applications have been created, which allows managers to analyze data accurately and very quickly and use it for the advancement strategy of their organization. One of these tools is Google Data Studio, which you will get to know in this article.
Definition of Google Studio in simple language
Google Data Studio Google Data Studio is one of Google’s free tools that has been very effective in analyzing business data. This is where Google Studio will come to your aid. This tool displays the information collected from different channels in an easy-to-use dashboard visually.
The free Google Studio tool has a customizable, responsive and interactive dashboard that creates panels with charts, maps and tables that are very user-friendly and easily understood by the average person. It is a business intelligence tool that transforms raw data into a strategic information resource.
Application of Google Data Studio
With our database, you can improve your buy telemarketing data business efforts and increase your organization’s level of global expertise. You can purchase our telemarketing data, which will enable you to take on new tasks and increase your knowledge and confidence at various organizational levels. We periodically evaluate the accuracy of the data we use and use a number of security measures.
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You can use Google Data Studio in several areas in a company. Google Data Studio has an extensive activity in marketing because it is very important in understanding the market, planning strategy and optimizing advertising campaigns. However, all departments of sales, finance, human resource management, business management can use this tool.
Advantages of using Google data
Using this tool is very effective in business growth for managers in data analysis and has countless benefits. Some of the advantages of this tool include data entry, personalization of output, data analysis, use of formula in analysis, creation of new templates, high speed, beautiful user interface. Also, among other advantages of using the tool, the following can be mentioned:
- Connecting to various databases such as Google Ads, Search Console, Google Analytics, etc.
- No need to install and web-based
- Ability to manage data to user information
- Ability to share reports with team members
- Access to statistics from various sources
- Ability to insert comments and edit information
- Ability to integrate with the Google ecosystem
- Automatic data saving
- Connecting to social network accounts such as Twitter, Facebook, etc.
- Creating diverse reports at high speed
- Free and accessible to everyone
If we want to tell you all the benefits of using this tool, it is beyond the scope of this article. But if you use this software for business growth and data analysis, you will realize how popular it is.
How to create a Google Data Studio account and use it
Creating a Google Data Studio account is as simple as creating a Gmail account and using it is very simple. It should be noted that in the course of SEO training in Mashhad, the steps of building and working with it are explained.
Access to Google Studio
To access this tool, enter the Google Data Studio website datastudio.google.com and enter your Gmail. This section is similar to Google Drive and can be accessed from the Google applications section.
Adding a data source to Google Data Studio
One of the most important parts of working with this tool is adding information sources and databases. To add a database, follow these steps:
- Enter the dashboard from the home section and click create to create the first report
- Click on “Data Source” option in the list and then select the types of sources you want to enter information such as Google Analytics, Google Sheets, etc.
- Enable access settings for each account.
How to report from Google Studio
After creating an account and while taking into account the best entering the database, it is time to make changes and reports. Follow the steps below for this process.
- After setting the information, click create report to create a blank report for you.
- On the next page, you can choose past sources or new sources.
- Then, on the next page, choose the report submission method. This report can be graphic, figure or text.
- In the right column, you can select criteria, dimensions, chart options and other features
- At the end of reporting, there are buttons to copy the report, share and view them. You can share the final report with others or convert it to pdf.
Different sections of Google Data Studio
Digital marketing is an important pillar in the revenue generation and development of any organization and it is not possible without data analysis. Using different tools will help you a lot. data stadio is one of the free tools that you can easily analyze the data and extract understandable reports from it, apply the necessary changes and check in the form of various charts.
Data sources : All the databases that Google Studio uses
Report Gallery : In the report gallery, there is a collection of ready report templates and models.
Connect to Data : A list of sources that can be added to connect to Google Data Studio.
How Google Data Studio works
You might be interested to know awb directory how Google Data Studio analyzes information and data. As you know, the basis of Google Data Studio’s work is collecting data from different platforms and converting the data into visual charts and tables. Google Studio has 4 stages of data integration, transformation, visualization and sharing. Each of these steps has different activities that we will discuss below:
Data integration
Google Data Studio takes data from different sources and combines them for analysis. The most popular marketing platforms include Google’s own tools such as: Social networks are the most important and largest platform for UGC content production. If you have noticed, networks such as Instagram, Pinterest and LinkedIn do not have content to publish and all the content in them is produced and published by users. Facebook, YouTube, Aparat, Instagram, etc. earn money for themselves through the content produced by users. At the same time, they have provided advertising for other businesses so that they can also use this space.
- Google Analytics
- Google ads
- Google Business
- Google sheet
- YouTube Analytics
- Bing Ads
- Facebook ads
- Send a group email
- HubSpot
- SEMrush
- Shopify
Data conversion
In the second step, Data Studio transforms the data it has received into meaningful information. In this part you can work with data, apply mathematical functions, arithmetic operators and special formulas to them to get useful values.
Imaging
Visualization means reporting the transformed data. At this stage, all the data on which various actions have been performed are converted into graphs or visual tables, and experts can easily understand them. You can simulate these charts while creating the panel. Add logos and icons and change colors and fonts. Data Studio offers you various reports.
Bar chart
There are 6 types of bar chart:
- A simple bar chart that represents a metric.
- A bar chart representing a metric and multiple dimensions
- Show a metric with a dimension with a percentage
- Horizontal bar chart
- A horizontal bar chart with two dimensions
time series
In Data Studio, the timeline shows data in three ways.
Map
This chart is one of the map charts and shows the data based on the map. For example, There are different types of content produced and published by users, each of which has its own importance and impact. It can be said that you have encountered all their types and you have seen them many times on different platforms. These contents include: it tells you in which region you had more sales.
Data sharing
At the end of all these steps, Data Studio allows you to share the created report by setting the access level for users or ask them to be able to edit it, and it is similar to Drive.
Why should we use UGC user generated content?
Above, we learned about the importance and necessity of user-generated content, on the other hand, we know that advertising campaigns based on user-generated content is one of the main pillars of advertising campaigns . Therefore, we should use the content produced by users in the best possible way because they have a great impact on the growth and development of the brand or business in the web world. Some of the effects that UGC has on business include:
Interaction with users and customers with the brand
In today’s competitive world, if you want your business to prosper, you must put customer service at the top of important matters. One of the ways to communicate with customers and understand their requests is to ask them to create content for you. You can best serve your customers if you know what they want. This becomes even more important when engaging in interactive marketing.Product and brand authenticity is one of the most important factors in today’s world. So the better you are at showing your authenticity, the more successful you will be. Today, less than ever, customers are influenced by colorful advertisements on television or billboards. To trust you, they look at the reviews of older customers to find out if they can trust you or not.
The effect of users’ photos on brand and business development
Users have become so professional that they can easily understand that a business has promoted itself with various marketing methods and spending huge amounts of money, or has such quality that it is the choice of its consumers and customers. Therefore, if users use your products, take pictures of them, and create content for you, they will confirm the quality of your brand without spending a lot of money and cause your growth. In fact, you will experience high efficiency with low cost. User generated content about your brand will always last. It stays on the web and this permanence gives your business a lot of credibility. Because new users and customers make decisions based on the experience of older customers. According to published statistics, more than 60% of customers prefer to buy from brands that are introduced by older users and have more credibility than competitors.
