As we have seen at the beginning, the blog objectives and the business objectives have to be aligned.
Similarly, each of the articles can have different objectives.
However, always start from the premise that your main goal, in addition to helping, will be to achieve conversions.
3. What are you going to write about?
Everything you write on your blog should serve your main purpose.
For example, if your goal is to inspire your readers and get them to subscribe to your mailing list, keeping this in mind will help you know what topics you should write about.
With this in mind, make a list of topics and subtopics to cover, what approach you will take and what type of content it will be (video, images, podcast, text, infographics, etc.).
4. What keywords are you going to use?
To achieve better positioning on Google and therefore greater visibility, you will have to determine the keywords you are going to use for each of the articles.
Then you will have to use them in the title, in the introduction, in the images, in the links and throughout the text.
5. What do you want to achieve?
Each of your articles has a purpose, as we have already seen, and your readers will not know what they have to do next if you do not ask them.
It is therefore important that they are linked to a specific action.
Include the call to action that guides you to the next step.
What tools can you use to create an editorial calendar?
Choosing the most suitable tool will depend on your preferences.
No matter which one you choose, the important thing is to select the one that helps you succeed:
For this reason I propose several alternatives:
1) Traditional calendar
It’s the simplest way to keep your blog iraq email list organized; the traditional pen and paper.
You might use a planner or notebook to brainstorm possible want to achieve items and use this same place to plan everything out.
2) Calendar in a document
An Excel spreadsheet is another way to capture and organize your editorial calendar.
Completely customizable, you can add columns with all kinds of additional information or whatever you consider necessary to plan each want will netflix dominate the entertainment world? to achieve article.
3) Cloud calendar
If you want to have everything centralized this is your best option.
It has the advantage that you can access it from any device regardless of your location.
My favorite is Google Calendar , which in addition to being free, allows you to organize your content planning in a simple and maldivian lads very visual way.
For business blogs that have different authors creating content, Ikeendo and Contently are two very useful collaborative tools.
4) Calendar Plugin WordPress
If you are one of those who prefer to have everything centralized in the same place and you use WordPress, then this is undoubtedly your best option.