Don’t limit your targeting to just audiences: Check if you’re unnecessarily excluding audiences that might make a purchase. For example, people who have made a purchase in the last x days. They may have already made a purchase, but now you have a promotion and they may make a purchase again.
Agree on a Black Friday schedule with the company:
Set how and where you will communicate. Also share your operating schedule.
Get an SOS contact vnpay database from the company: who you can contact in case of a problem.
Set up alerts in your systems: email notifications for rejected products, monitor reports with little data or zero impressions.
Check all budgets: Take your time and go through everything again. Did you make a mistake somewhere? Just one extra zero is enough to solve the problem!
Check the approval status in Display:
Especially in Sklik. Ads may be disapproved if there is no discount on the site.
Watch the placements for the video
For Social and Display, watch how is a stay in england created for a middle school student? the frequency: 4-5 impressions, acquisition 2-3, remarketing 3-5.
Pay attention to the clarity of the creatives: Is it clear from your banner what product it is, even if the customer doesn’t know the company?
What to check after Black Friday
Are you only promoting in-stock products? If not, replace the product in banners and limit or exclude it from shopping.
Are you driving traffic to the right landing pages?
Look at the TOP landing pages switzerland leads in the system or GA4 to see if they lead to TOP products and products you have in stock.
Is the campaign spending evenly throughout the day? Hasn’t the entire budget been spent by lunchtime? If you’ve agreed with the company and have the space, increase the budgets. If not, use the SOS contact and make arrangements.