Albert Einstein said: “If you want different results, don’t always do the same thing .” And he was right. There are many factors that affect the functioning of a marketing campaign.Influencer MarketingBut, without a doubt, providing a strategy in one way or another based on an objective is a fundamental and essential step that every marketer should follow.
In fact, the more you reduce the number of objectives and the more specific they are , the more powerful your strategy will be. Ideally, you should stick to one or two to focus on.
And as each brand is a world, each strategyInfluencer MarketingIt must be so too. In this way, the strategic plan and each
of its actions will be defined individually in each case, following a specific direction that leads to achieving certain goals. And what is that direction? Here are some possibilities.
1- Visibility
This is usually the objective of newly created brands or those with only a few months of experience. They basically seek to
be on Social Networks : to be visible, to make themselves known and to gradually make a place for themselves in the
minds of users. It tends to go hand in hand with campaigns with a large number of influencers, perfectly aligned with the
brand or service. As for metrics, indicators such as thereach and engagement, which will help measure the response from potential customers.
2- Branding
It is about building a brand image; that is, carrying out actions that help associate a specific concept and
character with a brand. In this way, it becomes quickly recognizable and is associated with a series of attributes and
values. A good example would be Reebok, a sports brand like many others, but positioned in a way that is directly related to effort as a lifestyle.
When you have these types of objectives, you usually carry out actions 4 key trends in the world of business in 2024 with very niche profiles , which carry the brand’s values as their banner. In this sense, the size of the community is less important and the specialization of the profiles takes precedence.
Long-term relationships with influencers, who become brand ambassadors, are also very interesting . In this way, the identity of the brand is reinforced through similar profiles.
3- Positioning
Influencer Marketing Brands seeking positioning are those that want or need to be top of mind in their sector. Who is content with being just another brand? The aim is to achieve notoriety, email leads database as well as appearing in the consumer’s mind directly when they think of brands in a specific field. And how is this achieved? With information and by explaining to the consumer the outstanding characteristics of the specific brand. In the case of an Influencer Marketing campaign, it should be done in an integrated way and with influencers from the sector.