Objective : Increase brand visibility and consideration among users who are still learning about the product or service. Ideal for attracting new customers and re-engaging old ones.
Relevance : Medium to high, depending on the quality of the loan phone number list and targeting. The format is more focused on discovering new products and services, which makes it effective in generating interest.
CPC : Relatively low compared to Search or Shopping campaigns
ROAS : Can vary depending on how effective your creatives and targeting strategy are. Typically, ROAS ranges from 0:1 to 5:1.
KPIs : reach, impressions, clicks, engagement, time on site after click.
Scalability : High, as Discovery reaches a very broad audience across simplifi and easy connectivity through a single vendor Google properties.
Ease of implementation : relatively simple, but requires high-quality visual ads and good targeting.
13. Local Campaign
Recommended use : Perfect for brick-and-mortar businesses like stores, restaurants, or clinics that rely on customers in a specific geographic area. These campaigns help attract people who are close to your establishment.
Objective : Increase on-site physical traffic, generate more visits, phone calls, and local actions (such as clicks on “directions”).
Relevance : High for any business that relies on a local clientele. This lack data of campaign takes a more direct approach, targeting people who are nearby and interested in what you offer.
Our 360° CRM comparison
Introduction to CRM Integration
Customer satisfaction is crucial to the success of your business! That’s why CRM integration is so important! You may be wondering why and what it really means.
CRM onboarding involves importing your company’s customer database into a specialized platform and then associating this information with digital identifiers such as cookies or mobile identifiers.
This process will allow you to “digitize” customer data that was traditionally offline and send targeted marketing messages in the digital environment. By using tools such as CRM tutorials, getting started guides, and training sessions, your employees can adopt these practices and maximize the impact of every interaction with your customers.