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Use email marketing to convert leads into customers

Finally, your landing page must deliver on the promises of the advertising campaigns or CTAs that brought the user to that page. There must be cohesion between the messaging and marketing content; otherwise, visitors will feel confused, annoyed, or disinterested, and your conversion rate will suffer.

Speaking of conversions, discover 10 funnel

Use email marketing to convert tips to improve your conversions with landing pages .

By 2023, 4.3 billion users will have an email account, and according to HubSpot , every euro you invest in email marketing corresponds to an ROI of 38 euros. These figures prove that email marketing remains one of the best online marketing communication channels.

After capturing leads’ contact information

Use email marketing to convert email marketing offers a great opportunity for lead nurturing. This involves encouraging leads to move down the marketing and sales funnel by db to data sending them relevant content. This will not only foster their knowledge of your company and services, but also your relationship with them.

There are many different types of emails iooking for a marketing agency? to consider: welcome emails, newsletters, promotions, sales emails—each sent according to the leads’ positioning within the buyer’s journey.

Lead generation via email often comes from existing customers. You may be able to upsell or cross-sell other products or services to existing customers. You can also offer them a discount if they recommend your business to an associate looking for the type of services you offer. There are many ways to maximize your existing database through email campaigns and offers. Most lead generation strategies simply require revamping your whatsapp phone number existing strategy and getting a little creative!

The fastest and most effective way

improve lead generation is to implement these inbound marketing tactics. You’ll improve the quality of your marketing content, provide real value to your leads, and develop a multitude of different ways to reach your potential customers and capture their information.

At mbudo , we are Inbound Marketing experts and we’d love to help you with your inbound lead generation strategy !

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