Twitch is by far the queen of social media when it comes to live streaming. This platform hasMore than 15 million daily active users spending more than 4.4 billion minutes per month watching streaming, Twitch is catching the attention of brands, which are starting to realize the value of influencer marketing on a social network like this since it allows them to reach different audiences. If you haven’t included Twitch in your influencer marketing strategies for 2021, here are all the reasons why you should.

Twitch was founded by Justin Kan in 2011

<p>What started as a truemoney database way to live stream his everyday life quickly gained the attention of other people who wanted to do the same. In 2014, Twitch was bought by Amazon , and that was the beginning of Twitch’s great journey to becoming the largest streaming platform on the internet.

Streamers on this social network mainly broadcast video game and eSports content . We could say that the vast majority of influencers on Twitch are classified as gamers . Gaming experts showcase their talent to an enthusiastic and interactive audience. A live chatbox , exactly the same on all Twitch streams, allows streamers to interact directly with their audience. 

<p>Users who subscribe to different Twitch accounts become part of their episode 32: makromixér podcast with luďek mádl an expert on football economics communities, and one of the curiosities of this social network is that they can make donations to their favorite streamers during broadcasts. Twitch differs from other video content platforms such

as YouTube, in that only live broadcasts can be made. 

For brands, this social network offers the opportunity to create unique and different marketing content by creating closer

ties with viewers. Twitch users tend to support their favorite streamers, making it a beneficial social network for brands that find the right influencer to collaborate with.

How does Twitch stack up against its competition?

Platforms like YouTube have a much more diverse audience that reacts to a wide variety of videos. Twitch is more focused on gaming content, although it is gradually expanding to other genres such as music, fashion, DIY, etc.

Where Twitch really stands out is in the type of users who visit it. In 2017, over 80% of Twitch users were men. Of these, 55% were between 18 and 34 years old. 

In itsecond quarter of 2019,These figures had changed significantly. Data from the second quarter of 2019 shows that around 65% of users were men and 35% were women . 73% of users were between 16 and 34 years old.<br />

<p>Gender equality was the issue that Twitch was most concerned about, b2b phone list but as people became more familiar with the platform, more users of both sexes joined. Still, the most important thing remains the average age of all users who watch content on Twitch. Both users and streamers tend to be mostly Centennials or Generation Z. 

2020 was a big year for Twitch . During the second quarter of 2020, users watched 5.07 billion hours of content, an increase of nearly 3.11 billion hours from the first quarter. Twitch controlled nearly 67.6% of the total market share when it came to streaming.

Centennial: Twitch’s huge audience 

It’s no surprise that Centennials and Gen Z are the biggest users of this platform. Today, Twitch continues to dominate content dedicated to video games and eSports competition. However, in 2020, there was a year-on-year increase in385% in views of music and other performing arts such as dance. 

Games, music, fun and live interactions: Twitch offers everything Centennials and Gen Z want when it comes to social media.

The large number of Centennials on Twitch opens the doors to a target audience with disposable income. This is perfect for brands that want to increase their sales and build a loyal consumer base since, as we have said before, this social network gives users the opportunity to make donations to their favorite influencers.

<p>Around the80% of users approve of brand sponsorships, and 64% of users purchase products recommended by Twitch influencers.This shows that influencer marketing has enormous potential on this social network</strong>.

<strong>Influencer marketing on Twitch is just starting to gain momentum, and most marketers are still unaware of what this platform has to offer. Now is the time to take advantage of Twitch and launch successful influencer marketing campaigns alongside the platform’s most influential streamers.

Twitch Marketing: Where to Start and What to Do  

Marketing on Twitch is slightly different than other video platforms. Live streaming is the only way influencers can share their content. This leaves no room for pre-recorded videos or sponsored ads.

However, there are several alternatives that can be used to increase brand awareness using this social network.

Collaborating with influencers will be the core of your Twitch marketing strategy . Many influencers, both well-known and lesser-known, have subscribers who are highly engaged. Twitch does not have an algorithm that promotes new content to users. Users primarily receive notifications when streamers they are already subscribed to share new content.

<p>This means that if you want to boost your brand using this social network, approaching an influencer is the fastest way to achieve this.

There are several ways to advertise on Twitch

But the most common are pre-stream, mid-stream, and post-stream advertising. These are done by the influencer themselves, integrating a brand’s products or services at different times during the live stream . This can be done in several ways:

• <strong>Shoutouts: Here, streamers talk about a brand’s products or services, promote their benefits, and invite their audience to make purchases from the brand.

• <strong>Gifts: Influencers share coupons and discount codes from the brands they collaborate with, allowing their audience to try the products and services at a lower price.<br />

• <strong>Unboxing: During their broadcasts, influencers influencer marketing take out the box containing the products they are promoting and show them live to their audience.
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• <strong>Product placement in the stream: In this case, streamers can display brand logos in their streams, use products from a particular brand, and invite their audience to try or buy them.

• About Section: Every Twitch stream has an about section where the influencer can provide important information. This section can also be used to promote products from brands and companies.