Through Marketing Digital If you are reading this article, it means you speak our language. Since time is money, let’s go!
We want to help you not waste business opportunities, and INBOUND MARKETING can be a new ally in franchise expansion.
Earn your audience’s interest instead of buying it!
Forget the idea of mass advertising. Understand: you are selling a product known technically as a “specialty product.”
These are sales considered time-consuming finland phone number list due to their uniqueness, investment and size.
And because of the amount invested, consumers through Marketing Digital develop a strict attitude towards the product. They will spare no effort in seeking information: your franchise configure the form and add the call to action (cta) will be compared with the pros and cons of all other competing franchises, so you need to get ahead and generate interest from the public with the right approach.
In a generalized and cold communication, the customer understands that they are ANOTHER on your list, and what we are looking for is the opposite: to make them feel important and unique!
But how?
Create channels that bring them to you: produce content with added value that sparks their interest.
In practical terms, it’s like making friends in a social media environment . You want to fit in, so you find out what those people like to do and start bringing up relevant topics.
To gain good leads it will be no different
At first, don’t talk about your specific franchise , because qatar data it might be scary right away. This idea needs to mature, so focus on attracting people.
Have you attracted and converted a Lead? Now is the time to build a relationship, paving the way for the best moment to approach.
How to start? – The persona!
The first step is to understand the needs of your franchise: estimate the necessary number of visitors, Leads and Qualified Leads that you need to attract to achieve your goals.
After defining your goals make a plan, starting with communication
Communication will be the front line, with the right content for the right people.
You need to identify the types of personas that are through Marketing Digital interested in your type of franchise, and choose which one you want to speak to. In the beginning, it is ideal to start with a maximum of two personas.
First, choose personas that best fit your product. This is a very important start, after all, the persona you choose will represent your future franchises. So spend some time defining your persona!
To help, we recommend using the Persona Generator tool , created by Resultados Digitais and Rock Content .
Stages of seduction – The buying journey
Once you have defined your persona, map out the Consumer Purchase Journey using content marketing. In other words, what steps does this potential customer go through before making a purchase?
One of the strategies we recommend is to talk internally with the salespeople who have direct contact with prospects. They will be able to give examples of the frequent questions they receive at the time of sale and this will be your guideline for approaching them.
To help with this Purchasing Journey, I recommend the Purchasing Journey tool , also created by Resultados Digitais .
Time to Create – Sales Funnel
Once you have your Persona well defined and your Purchase Journey designed, you must develop interesting content for each phase of this journey.
Content can be divided into 3 stages, which we call top, through Marketing Digital middle and bottom of the funnel, depending on the strategy:
Top of funnel
This is the widest part of the funnel, used to spark the public’s interest with broad topics. This awakening is essential for the franchise, as it is at this stage that we educate potential buyers.
So it’s worth remembering the saying: “First impressions are lasting impressions.” Try to talk about broad topics, but always touch on the wound. Make your persona discover that they have a problem that needs to be solved .
Example: Pain – Our persona can’t stand the routine of being an employee anymore and wants to have flexibility.