This works tool When we talk about marketing automation, we always get the same question: “What is the best tool for my business?”
So we decided to come and talk about it, the RD STATION!
Just to remind you marketing
automation is the automation of marketing actions and processes that reduces manual work and increases the efficiency of actions, and an automation tool is the software used to make this happen, allowing the extraction of important data for the development of marketing and sales strategies.
There are many tools that promise to boost digital marketing
this works tool within a company, however, none have yet proven to reach the level of RD STATION.
According to Marketing Tools LatAm 2019 , the most estonia phone number list used marketing automation tool in Latin America is RD STATION, our tool of the moment!
we’ll show you everything you need to know!
About the software
As we have already mentioned, RD Station is a complete marketing platform, developed by the company Resultados Digitais to manage and carry out marketing automation for companies.
The platform has software that has a wide range of functions, allowing the centralization of several tasks in its base, always leaving you, in an effective way, ahead of the competition.
In addition to having the ideal solution
for any company’s digital marketing within just examples of christmas marketing campaigns one platform, simplifying the life of any company.
Main features
As you may have already noticed, it is the famous “thousand rich data and one utilities” but its main utilities or most used utilities are: sending and managing email marketing, creating landing pages, managing social media and the contact base, lead scoring and lead tracking and fundamental applications for doing Inbound Marketing (capturing and segmenting leads, sales funnel, etc.).
Plans In addition to all these benefits
it also developed 4 plans so that companies can choose which would be ideal for each need.
Currently the tool works through the following plans: Basic, this works tool Pro and Enterprise (and also has an entry-level plan, called Light!)
Basic is the most suitable for those who are starting to use the Inbound Marketing strategy , as it offers database management, email marketing, landing pages, simplified automation, with just one type of flow .
And despite being simplified, it is also possible to do SEO analysis and contact management.
So, if you’re just starting to structure your marketing, this plan is a great place to start.
The Pro plan has the same features as the Basic plan
with the addition of advanced marketing automation, lead tracking, lead scoring and integrations. This helps to qualify leads and monitor their progress in the purchasing journey until they become a real opportunity!
Suitable for both small and large companies as it is the type of plan that promises to automate processes and scale sales for any business.
The Enterprise plan , which in addition to all the features already mentioned, offers personalized reports, has marketing BI, channel analysis and an unlimited number of campaigns, businesses and users. It is recommended for companies that want to extract maximum intelligence from their business.
And finally the newest Light plan
which was recently created by RD with companies that are starting out and are not yet able to invest so much in mind. However, it brings together the main features of RD Station such as: contact capture, Landing Pages, Pop Ups.
And engagement features like Email Marketing and Automatic Email Sequences.
But after all, is it worth hiring RD STATION or not?
We get this question a lot, and we always answer “yes, and yesterday”!
Because for us, rationally speaking, it ends up being obvious, but let’s clarify and point out who we recommend it to, ok?
Initially, it is worth hiring if you have a website with the intention of making sales.
However to answer in a more pragmatic way
we need to be honest, it turns out that it is only worth hiring if you are willing to get the most out of the software and for that to happen, you need to analyze some internal points and be willing to make some changes if necessary.
The first step is to analyze your website, whether it is inviting and agile. We recommend that the website be on WordPress, for several reasons, but mainly because of the ease of editing and the number of good plugins.
Second, have good Content Marketing, third be willing to invest a budget in Ads (online advertising, ads on Google AdWords or Facebook Ads) for short-term results and fourth and MOST IMPORTANT, invest in a sales team that quickly returns to Leads.
RD STATION Tour
Now that you’re up to speed, how about taking a tour and seeing the tool live (or almost) lol
This tour will be for the PRO plan, as it is the most used by companies, ok?