Referring your customers to other companies! even if it is for a discount! means that they will also refer guests to your hotel. In this way! when you establish these partnerships! in addition to retaining your current customers! you also win new ones.
Influencer Marketing
influential people to generate attention for the hotel. It sounds complicat! but it isn’t. Influencer marketing is what happens when! for example! a global actor posts a photo of a hotel on Instagram! promoting the name and praising it. That’s it; since this person has a great reputation! it’s natural that all of their followers will remember this hotel when they travel to the same place.
Influencer marketing can be
Paid or unpaid. In some cases! the recommendation is made spontaneously! which means that your business only nes to reap the benefits. When it is necessary to pay! it is important to weigh up the cost-benefit of the practice. The more famous the influencer! the more expensive it is to get them to mention your hotel.
Hotel management as a strategic factor for growth
Previously! we discuss the concept of strategic management and what is lead generation? how to apply it to the hotel industry. Now! let’s change the perspective a bit! discussing how management itself is an important strategic factor for a hotel’s success.
There are several management focuses
We can talk about human resources management (that is! the team that works in the hotel)! finance! and marketing. But perhaps the most important management aspect within the hotel sector is customer service management .
At a hotel! customers have extremely high expectations of service. Therefore! it is tools to detect black hat seo necessary to be rigorous with the quality! efficiency and spe of service in order to preserve guest satisfaction. To this end! the mobile list This trend involves using manager must develop a strong organizational culture of customer focus and invest in training for the team.