The fast food company is always on everyone’s lips for its controversial campaigns against its eternal rival: McDonald’s (although in this example they have decided to leave them aside).
Burger King is committed to offering authentic flavours without artificial colours! preservatives or flavours! which is essentially a more natural diet.
And this is demonstrated by the slogan “Real beauty! real flavour” through which they defend that! even if a food is ugly! it does not mean that it is not good and cannot be eaten.
This campaign has a dual function
to prevent food waste and to normalise a type of beauty that is considered non-normative ⎯ both on a gastronomic and social level ⎯ .
Along with this giant canvas! we will also see other pieces under the phrases “Long live curves!” or “Wrinkles are beautiful.”
And so! as if by chance! while connecting with their audience by joining a very current trend! they send the message that their food is real.
Leroy Merlin
The protagonist of the latest example of branded content that we bring phone number library you is the French DIY chain Leroy Merlin.
In this video campaign! they make use of storytelling and it is not until the end that we see that it is brand content. So much so that it seems like a trailer for a film or a series.
For Leroy Merlin! its main value is that you can build the home you want to enjoy with those you love most.
Following this idea! the French company is launching a series of videos under the name “ Build your life ” in which we can see different types of families branded content improve old processes or implement new projects building not only their home! but their own life together.
Because of the way it uses emotions. In fact! when you watch the spots! you connect with the protagonists who give you that excitement that comes with starting something new.
You can see an example in this YouTube video:
Branded content, is it good for your brand?
Now that you have all the information about what branded content is! all you have to do is decide whether or not you want to apply it to your brand.
If your content strategy is already based on Inbound Marketing! for example! this technique caseno email list can be a perfect ally to complete it.
Thanks to it! you can connect with your audience! always be on their minds and be chosen again and again when they need your services.