Meta has announced that they’re launching the Reels API for external use, opening more ways for brands to post and manage their Instagram Reels.
With API access, brands can use social media management tools such as Sprout Social and Hootsuite for cross-platform posting and to gather data on social posts. Through these platforms, it’s easier to simultaneously keep track of posts and their individual performance.
Now Instagram Reels will also join the roster of functionalities that social media management tools can offer. In an announcement, Meta shared that from June 28, 2022, they are introducing Reels to several endpoints that users “may already be familiar with.”
Meta will expand the scope of support of Reels to:
- Content publishing
- Insights
- Comment moderation
- Hashtag search
- Business discovery
- Mentions
- Promote API
- Instagram Basic Display API
The rollout of the new Reels API began on telegram number database June 28 with less than 25% of Instagram user accounts. This rollout occurred gradually at the account level through July 6. On that date, the rollout should have been completed to 100% of users.
Social
Facebook Live Announces the Community Manager Feature
Facebook Live managers can now what’s the solution? assign a Community Manager to moderate live stream comments.
Meta for Creators has introduced Community Manager, the newest feature that allows Facebook Live managers to assign someone to help moderate live streams. Community Managers use their personal profile to perform live stream moderation. They can moderate comments in the chat, enhance live stream engagement, and ban people who go against the community rules.
The designated Community Manager can turn on a “Community Moderator” badge that’s visible to other viewers and moderate streams without direct permissions or admin access to the Facebook Live manager’s Page.
Note as well that in the New Pages experience, roles with Moderator-level Task access can no longer perform live stream moderation, and will need to be invited as Community Managers. The Community Manager feature is only available on desktop and iOS devices.
Visit this page to learn how to add a Community Manager for your Facebook Live streams.
Social
Facebook Boosts Creator Exposure with New ‘Creator Collaborations’ Feature
Facebook launches Creator Collaborations, a new feature that enables creators to work with each other to expand their reach.
With Creator Collaborations school email list is adding another way for creators to build their presence and monetize their content in the app. This feature is currently available for video posts only, but creators can expect more content options in the future.
Content creators on Facebook can use Creator Collaborations to invite a second creator to publish a video content together. If the second creator accepts, the post will publish on both collaborator’s pages. Collaborators will share the same distribution for the content, and be able to view shared insights, such as reach and engagement, within Creator Studio.
This feature increases brand awareness for both creators and expands the reach of the post to the combined audience of the involved collaborators. It’s similar to Facebook’s Branded Content Tags, where brands can collaborate with businesses by tagging them on a Facebook post to boost their promotional efforts.