Nowadays, there is talk about the great social change that is taking place due to the use of technology, but this change is not only happening among young people. It is happening in all areas, in fact the “Mommy-Influencer” movement or mother bloggers has emerged , being one of the most loyal communities in the 2.0 environment. It is a niche environment in which brands in the sector are betting on mother bloggers so that their campaigns have the desired success.
Are you a mom and have you thought about how much you would like to share your daily routines and secrets with your followers? Or do you want a super cool mom friend of yours to become a great influencer?
Then this is the post you were looking for! We will talk about the “Mommy-Influencer” and some very interesting true stories.
The beginnings of mommy bloggers
The movement arose from the need of some mothers who wanted to share all their emotions, stories, and advice during their first pregnancy, in order to help other people not to gcash databasemake the same mistakes.
What started out as a home account of mothers who used the blog to vent and share their routines, has today become one of the largest and most participatory communities of influencers within the industry.Influencer Marketing: Mom bloggers are very active and their communities are very loyal.
What is the profile of mother bloggers?
Within this large community there are all kinds of mother profiles, but a series of characteristics coincide:
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- They are women between 25 and 40 years old
- They are interested in giving and receiving opinions on social networks, to meet people with the same concerns.
- They seek inspiration within the networks.
- From pregnancy to fashion, education, decoration and photography.
- Social media is “The moment of the day” when they disconnect and pour out their routine, like a diary. It is a job adapted to their personal conditions in which they enjoy interacting as if it were a hobby.
- The mommy bloggers preferred social network is Instagram , followed by YouTube, Facebook and Twitter.
- They are selective when it comes to carrying out campaigns , looking for brands that provide the same values that they wish to convey.
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What content triumphs among profiles?
The main audience of mommy bloggers are pregnant women or first-time mothers , who are looking for help to cope with motherhood. So it is perfect that through mom influencers the basics you need to know they make known first-hand the best products with all their features, functionalities and routines.
The most devastating content is:
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- Real content , mother bloggers seek to convey motherhood beyond the canons of today’s society. They share advice that helps mommy bloggers them face the reality of motherhood, based on their most personal challenges and experiences.
- Through this content, we seek assertiveness, connecting with all mothers who are in the same situations, in order to be able to talk about common problems in everyday life.
- Mindfulness. Being a mother is a challenge and every mother email leads database wants the best for her children, but the truly difficult thing is knowing how to deal with difficult situations on a daily basis. This is why finding balance is one of the most useful and sought-after topics for mothers.
- The ‘mom-influencers’ want to become a guide to help new mothers , to be able to resolve as many doubts as possible that they had and become a support for everyone.
- Back to school , routines, support for raising children.