In practical terms, it is the act of creating obstacles and The saboteurs hindrances – consciously or unconsciously – that get in the way of achieving and achieving goals.
Okay, now we can start!
Dear entrepreneur,
If you are thinking about investing in Digital Marketing
this article is for you. But let me tell you ghana phone number list right away: we will talk about time vs. results, and this may not excite you so much.
Oh, and if you’ve already invested in this and given up halfway, it fits in very well.
After years of practicing Digital Marketing
we noticed one thing in common:
Anxiety about the final result is always what does it mean to be a hubspot diamond partner? disproportionate to the previously established planning. In other words, many clients lose patience with a medium and long-term strategy and want to speed things up.
We really need to talk about this. Think about it: just like everything you seek in life, there is always a path to be followed – and the results only appear after a routine of persistent “investments”.
YOU WAKE UP, DRINK COFFEE, BRUSH YOUR TEETH AND GO TO WORK…
I can list in these 3 actions alone
benefits that will arise in the short, medium and long term.
– Short Term: the coffee will enter your body and help you wake up and have more energy to start the day;
– Medium Term: by maintaining a teeth cleaning routine, you will have healthy teeth for longer, avoiding pain and expenses with dentists, etc.;
– Long Term: No one starts working and resource data becomes rich the same The saboteurs day, right? However, over time, you will reap the rewards that your daily work brings.
Got the logic?
Inbound Marketing has exactly the same dynamics.
As we discussed in previous articles * , the strategy has steps to be followed and, consequently, a period to generate the results you certainly expect.
Remember, there are many variables, such as segment specificities, type of business, company characteristics, target audience (and their behavior), purchasing journey, etc.
It is very important to understand all these questions and steps!
Better understanding products and services – and your journey!
To also define how to reach our customers, we need to know very well the type of product/service we offer – so we can create the perfect journey:
– Convenience Products: These are products that are consumed frequently and that the consumer does not need to think about. They are purchased quickly, without comparisons and with minimal effort. Examples: hygiene products, newspapers, etc.
– Comparison-Buying Products: These are products that are consumed less frequently, and whose suitability, price, quality and style characteristics are carefully compared by the buyer. When The saboteurs purchasing these products, consumers spend a lot of time and effort searching for information and comparisons. Example: home appliances, such as refrigerators, stoves and microwaves.
– Specialty Products: These are consumer goods with unique
characteristics or brand identification, for which a significant group of buyers is willing to make a special purchase effort. Example: exclusive cars, yachts, etc.
– Unsought products: These are consumer products that the buyer is not aware of – or is aware of, but does not normally think about buying. Many innovations are unsought products until the consumer becomes aware of their existence through advertising. Examples: life insurance, advertising services, personal selling, etc.
Do you understand the difference?
These product and service characteristics are extremely important for setting up your digital strategy! Each purchasing journey takes a specific amount of time. Some take longer than others. Generally, the higher the amount invested, the longer the consumer takes to evaluate. So don’t get discouraged. As we can see, there are a number of factors that influence the results, right?
Given all this, I believe a question must have arisen in your head:
“But after all, what kind of results does my company expect from applying Digital Marketing?”
And then I answer you with another question:
“How long has your company been doing a digital strategy?”
Expecting results overnight is unrealistic. And giving up halfway through is certainly SABOTAGE of the SUCCESS it can bring. Sabotaging processes is sabotaging yourself! Using the Inbound Marketing strategy as an example:
Why is the result only possible in the medium and long term?
The principle of Inbound Marketing is to create relationships, transforming your company into an authority on the subject related to your niche. And to create relationships and a good reputation, it takes time – and a lot of content!