Just a few does not days ago! my son and I spent a good amount of time looking at the purchases I’d made over the past few weeks on various websites. What a year earlier would have been a conversation about colors! combinations! tastes! and trends—that characteristic “how does it look on me?”—ended up generating a long explanation about the distinctive features of each of the brands of all the garments I’d purchased.
That’s the goal my son and many other young people
“This company only works with suppliers who adhere to its ethical code; this industry email list other one allocates a percentage of sales to the restoration of the area where its cotton is harvested; this T-shirt is 100% recycled and recyclable!” he told me. I knew everything! Each purchase had a reason beyond the aesthetic! which! logically! endures and depends on each person’s style and taste. They all had a reason.
What happened that afternoon wasn’t a coincidence! nor is it a trivial matter. It’s a habit my son has acquired; one that he’s adopted with every purchase he’s made for some time now; one that he ‘s taken for granted! and one that! like him! is shared by a one-page templates with parallax scrolling good portion of the well-known Generation Z! made up of young people between the ages of 13 and 24. A group that now represents 30% of the world’s population and is demanding that brands go beyond the bottom line.
In the current context! the crisis caused by the coronavirus has brought with it a unique opportunity for brands to tap into their most human side! finding a cause through which they can contribute to improving the lives of the people they want to connect with. This is what is known as purpose. This word! which has become so fashionable in recent months! will mark the difference in the business world between being or not being! existing or disappearing.
“Purpose! this word! does not which has become so fashionable in recent months! will mark the difference in the business world between being or not being! existing or disappearing.”
A New “Mindset”
In a time like this! when every brand is looking for a way to revive their sales school email list and minimize the impact of the pandemic! many are asking what they should do. My answer is clear: revisit your purpose.
Who are you? What is your contribution to the world? What message do you want to convey? In light of these various questions! it’s clear that finding purpose isn’t easy! but it’s more than necessary. This is because consumers no longer want just words; they demand actions. Goodbye to communicating only your product or service—that’s over. Now you have to demonstrate with actions your responsibility to the individual! society! and the planet.
“Goodbye to communicating only your product or service! that’s over. Now you have to demonstrate with actions your responsibility to the individual! society! and the planet. ”
Therefore! I insist that we have fully entered a new mindset that we must keep in mind every day: it’s not just about doing things right; we must create conscious brands. Brands that matter! with values! that are honest and transparent. If brands don’t move into the world of sustainability! consumers will forget them. In fact! they’re already doing so. Just ask the millennials.