This is the most common mistake of online marketers and entrepreneurs. They want money too soon. Yes, sales need to be put first. But the customer is a demanding creature and needs to be warmed up. Especially when it comes to cold contact.
Although people sometimes act impulsively when shopping, they go through a certain customer journey. There are several names for it. We like SDTC (See-Think-Do-Care) .
In the first stage of SEE, you are addressing the largest group of people . But it is not everyone. Your products or services have a certain group of people who might need you in the future. You are trying to get awareness.
In the second step, THINK is already thinking about using the services or purchasing the product . The customer compares, researches and evaluates. He is looking for a solution to solve his problem.
DO is decisive. Here the customer knows that he will buy . He just doesn’t know where. Here you have to convince him that you are the masters of your field.
And the last phase is CARE. Many The most common entrepreneurs forget about this. The easiest way to reacquire customers is to have customers lebanon email list who have already purchased from you and have experience with you.
It’s the same as dating. First, you try to attract the opposite sex (the broadest target group) and try to get noticed. In the second step, THINK, you go on dates. With more people, of course, later with just the chosen person. You evaluate whether it makes sense or not. In the DO phase, you propose and get married. And in CARE? That’s a marriage for life.
Keep this in mind when communicating with your customers.
Questions that will help
- Do you have this flow covered on your website? Or do you just ask newcomers to marry you straight away?
- How do you approach people when they’re trying to get in touch? With an aggressive pop-up window right after the page The most common loads, or with a contact form crouching somewhere in the corner of the website?
- Do you have a well-thought-out tactic how does good design generate more clicks? and are you choosing people who are interested in a long-term relationship or do you want to have a quickie for a one-night stand? Try to think about what value you are giving people by signing up – whether it is just a one-time activity or a long-term relationship.
- Do you know your customers? Do you know what bothers them and what they actually solve?
How should it be done correctly?
Try showing the pop-up only after viewing a few pages, but turn it off in the cart and checkout process. You’ll be more likely to get a contact.
Offer people something specific in return for anhui mobile phone number list their contact. Advice, a guide, early access to shopping promotions. Not many contacts signed up for databases with the simple phrase “Sign up for the newsletter.”