In a technical and quick way, Marketing Automation is the use of technologies used to optimize actions and processes within marketing, that is, reducing manual work and increasing the efficiency of actions.
And most importantly: we can consider Marketing Automation the main tool for nurturing and advancing leads until the moment of purchase.
right? But why is this a good time to use this resource?
Think about it for a moment: when was the last cyprus phone number list time you Marketing Automation decided to buy a product after watching a TV ad? Or after receiving a leaflet on the street?
Hard to remember, right?!
It turns out that, nowadays, when we are interested in a product, our first action is to search for it on the internet:
– What are they talking about?
In short, consumer behavior has changed, and the way companies sell needs to change too.
But changing the switch from one moment to the next isn’t simple, is it?
It is precisely because of this sudden change optimization strategies for voice-controlled devices that many Marketing Automation companies still struggle to sell online and have difficulty creating an online sales strategy:
– What tools to use?
– Where to invest the marketing budget?
– Which channels to use:
– How to actually influence your client?
It really is a headache! But changing the way we do Marketing has become essential for survival.
If not long ago companies invested their rich data efforts in magazines and billboards, today they need to attract attention, generate and qualify Leads – and then create efficient Marketing automation to profit.
If you’ve come this far and found meaning in everything we’ve said, it’s time to dig deeper! So here we go:
If you’ve come this far and found meaning in everything we’ve said, it’s time to dig deeper! So let’s go:
After all what is lead generation and qualification?
A lead is someone who, at some level, has an interest in some material, product or service from your company.
But how?
Here, content is king. It is content that sparks the customer’s interest, drawing them closer to your product. In other words, communication between the customer and the Marketing Automation company happens firstly on the part of the user who, in some way, felt attracted by the problem that your product/service solves.
Example: You provide free informational content that anyone can download, but with one small condition: they must answer a short form, strategically created by you (such as first and last name, phone number or email). This is when this user becomes a lead for your company.
Qualifying this Lead is like separating the beans:
you remove the “bad” beans and leave only the good ones!
This way, when this user receives an email from your company, there is a much greater chance of the sale being completed. Not to mention that you don’t become an intruder who contacts them without warning.
After this step, the company needs to segment its Leads.
To sell more quickly and efficiently, the segmentation possibilities are endless and vary greatly from company to company!
Example: You are a vegetarian and are interested in a brand that makes healthy frozen foods, including one that is just your style. Even though you love the brand, you have no interest whatsoever in receiving promotions for foods with meat, right?
Segmenting is extremely important, but manual work is hard and completely outdated: that’s where marketing automation comes in. It allows you to nurture leads automatically, taking into account their interest and stage of purchase – all through the information they provided on the form you created.
Here are some e-Books that will
help you even more to enter this universe =)
Showing that you know the person’s tastes is half the battle for your brand to create empathy and generate more sales.
But be prepared: this is a lot of work…!
If you need an agency to implement this strategy, Trammit is a Gold partner of RD and nominated for the results agency award !