1st Step: Quality content targeted at your audience and with a well-structured email = avoid SPAM! (to read, click here )
Invest STRONGLY in the content and aesthetics of your email marketing.👁
Although we present this step as the “basic” part of an email, each element influences the good performance of your emails.
2nd Stage: Relationship, sending frequency and balance!
(to read, click here ).
The brain of the operation
Here we have all the strategic aspects: how colombia phone number list to not miss the timing and forget about the customer, but also avoid sending excessive emails, segmenting and taking care of the lead Email Marketing base, using a suitable tool for sending emails and much more.
It is extremely important that these two steps happen perfectly to avoid this third step: ERROR REPORTS!
But first you need to understand the importance of differentiating between delivery and deliverability:
Email delivery
It means how many emails were delivered, that is. those what does it mean to be a hubspot diamond partner? that did not suffer any type of blockage along the way.
But that doesn’t mean it reached the customer. Because we can’t know where the messages were sent: to the inbox or to Spam. In other words, you could have a 100% delivery rate, but all the emails could have ended up in the Spam box.
Deliverability
Deliverability is a more refined process. It refers to rich data the set of configurations and strategies based on best practices and reputation of sending IPs and domains that give the sender the ability to reach users’ Inboxes.
Therefore, after sending an email to your contact base, you will ALWAYS (and this is an order) analyze the following errors returned from your report: temporary errors (soft bounces) and/or permanent errors (hard bounces).
*Bounce*, in case you don’t know, is the term we use Email Marketing when an email is not delivered to a certain recipient, okay?
Temporary errors (soft bounces)
In cases of temporary errors, it is necessary to analyze the situation, because as the name suggests, it is temporary . This means that at some other time, there will be a possibility of the marketing. Email being delivered. For this reason, the report must be evaluated, and that case should not be discarded.
Here are some examples:
Full Box
This means that the user can clean out their inbox or buy more storage space, and at another time you will be able to send them a marketing email.
Anti-Spam Blocking:
The spam blocking category is for contacts that have an internal block on their domain, IP, or even content that may be in their message. Domain or IP blocks are typically related to your reputation.
For example: receiving many spam reports or even Email Marketing sending many emails to contacts that are invalid, as not treating your contact base is also seen as something negative by email providers.
In this case, you need to treat your reputation before trying to make a new contact!
Account unavailable Server unavailable Delivery failed
These types of temporary errors are returned when we try to deliver a message to a recipient and their email account (or even the provider of the entire domain you are sending from) is unavailable and does not respond in an acceptable time.
In case of maintenance or instability, it will be received again. So don’t give up!
Hard bounce errors
Permanent errors are messages that inform you that.
In other words, in all these cases, before resubmitting, carry out the indicated treatments, ok?
Invalid Account
When trying to send a message to the email address. The destination provider responded that the email account does not exist. This error can sometimes occur: – Due to a typing error when registering the contact. – The contact has not accessed the email box for a long time and the provider closes their account. – Even a person leaves a company and the administrator removes their email box.