Today, almost no one doubts that the use of new technologies helps companies improve many things. Digitalization has touched the lives of each of us. But how to proceed correctly in a complex change? Where to start? These are the questions that most companies ask themselves when they want to embark on the waters of digital transformation. What are the most common problems that companies encounter?
In the first part of a three-part series, we’ll look at the top three most common obstacles to digital transformation, which include the absence of a digital leader , underestimating strategy , and fear of failure .
The missing digital enthusiast leader
First of all, the idea of implementing new technologies women database must be initiated by the company’s executive management. They should have a clear vision of where the company wants to go, in what direction it wants to develop and what it wants to achieve in the future. No company can develop successfully without significant support from management in implementing new technologies.
It is important to note that in this role, it is not important whether the CEO has an overview of current technical possibilities. Goals and visions should be set regardless of how they can be achieved. What is more important is the ideas and the top-down approach – from the vision to how it can be implemented.
Lack of strategy
When planning a digital transformation, we should first think about what our strategic goal is. However, it is not recommended to choose, for example, “get rid of paperwork”. A real strategic goal is, for example, “increase customer satisfaction”, “increase the number of orders” or “speed up and streamline processes”.
Digital transformation goals and strategies should be driven primarily by the needs of our customers, because without them no company would survive. How to retain existing customers, how to attract new ones and how to keep them satisfied should be the basis of all innovation and transformation activities in the company.
Speaking of digitizing paper documentation – this is the most common example of an inappropriately set goal for digital transformation.
Fear of failure
It is natural to be encouraged by success in every activity what are the 7 ps of strategic marketing? we do, and to be disappointed when we fail. When implementing new solutions, fear of failure should not hinder our efforts to change.
It is extremely important to follow the motto “Either thailand data we succeed or we learn”. This approach should be supported in particular by the company’s management, so as not to inhibit the company’s innovative potential. For example, people should not be afraid of being fired in the event of partial failure.